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One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is engaging, educational and entertaining. Test this content for free on your organic social channels. If it performs well, then start putting money behind it and run it as ads. It’s…
If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in channel-first mode, chasing algorithms, trends, and quick wins. But in 2025, the brands that win are the ones that lead with story building trust and resonance before they ever run…
“What if I build the team wrong and it sets us back 12 months?” That’s a question that e-commerce founders and decision-makers worry about a lot more than they’d care to admit. I’ve analyzed dozens of companies that successfully navigated this transition from $5M to $15M+ revenue. Here’s the framework that worked, including the specific…
Google Ads just introduced AI Max, and it’s already starting to show potential for driving some interesting changes in how campaigns perform. As AI continues to evolve, Google is finding new ways to use it in its advertising strategies. AI Max is designed to push campaigns beyond traditional keyword match types and help advertisers target…
Running Google Ads and Microsoft Ads looks easier than ever. You can launch a campaign in minutes. The platforms walk you through setup. Automations are everywhere. But actually getting results? That’s getting tougher. You have fewer controls. Less visibility. More automation deciding where your money goes. It feels simple, until the performance drops and you…
TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets, manually adjusting bids, or over-segmenting your campaigns, you’re wasting budget and slowing down growth. Meta’s algorithm is more powerful than ever, but it needs data to work properly. And that’s…
Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff, just the stuff you need to know to keep your strategy alive. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you…
AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
SEO is always evolving, and staying ahead of trends is key to seeing success. As we get rolling into 2025, here are the top trends we believe will shape the year of search engine optimization. TLDR: 1. AI Overviews and Enhanced Organic Shopping Features Will Complicate Keyword Tracking What is Happening? AI tools like Google’s…
AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
