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Teams debate Meta vs Google. They argue about creatives, bids, and attribution models. Meanwhile, the real variable shaping performance never gets named: What kind of products are we actually selling? One of the fastest ways we pressure-test a brand’s strategy is by classifying it by buying behavior. There are four core e-commerce product types. Each…
ChatGPT users can buy from Shopify stores right from their chat as of January 2026, in case you missed the announcement. That means a customer can ask ChatGPT for advice, get a specific product recommendation, and then complete the purchase without ever going to your store. No Google search, no Amazon links, and no ads…
The biggest difference between the marketing results professional agencies achieve and the performance an average internal team can pull off has little to do with the creative we output. It’s mostly structural: How decisions get made. What gets prioritized. And what doesn’t get worked on even when the CEO’s professional YouTuber nephew is sure that…
We’re already seeing major changes in e-commerce digital marketing in 2026. Some of the most common tactics marketers have relied on for years are becoming less and less useful every day. If you’re not already adapting your marketing strategy to the tactics working now in 2026, it’s probably already affecting your revenue. You just haven’t…
ChatGPT giving users the ability to research and buy products without ever leaving the chat created a new, powerful sales channel for many Shopify stores. It also broke ROAS-focused strategy. ROAS was every marketer’s favorite metric, but it’s been a shaky way to run an e-commerce business for a few years now. ChatGPT’s in-chat purchases…
You don’t need a big budget to get huge results with influencer campaigns. Our recent campaign for luxury handbag brand Dooney and Bourke delivered a 7-figure bump in revenue from a 5-figure spend. Even for a professional marketing agency like Digital Position, a campaign that delivers a 183x ROI is one worth deconstructing and learning…
BrickHouse Nutrition’s 2025 results are a great example of how modern ecommerce growth actually works when customers research, compare, and distrust everything by default… especially in competitive categories like supplements. As soon as 2025 ended, we reviewed the spreadsheets, crunched the numbers, and tallied up all the wins and losses from this 7-figure spend, and…
Summary: How AI Changed Search and Attribution Google Search still captures revenue, but it no longer creates demand the way it once did. In 2025, AI tools like ChatGPT and Gemini took over discovery, research, and evaluation, forming buying decisions before users ever reach Search. As a result, Google’s revenue appears strong due to last-click…
One of the best “secrets” to creating ads that beat your ROAS goals, is not starting with ads at all. Start with Organic content that is engaging, educational and entertaining. Test this content for free on your organic social channels. If it performs well, then start putting money behind it and run it as ads. It’s…
If you’re wondering what the best way is to grow your brand online, the answer isn’t another ad platform; it’s content-first marketing. Most brands are stuck in channel-first mode, chasing algorithms, trends, and quick wins. But in 2025, the brands that win are the ones that lead with story building trust and resonance before they ever run…
