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E-Commerce & Lead Gen Google Ads Budget Calculator
We built 2 versions of this tool so choose below if your company is E-Commerce or Lead Generation focused.
Google Ads PPC Goals
Business Metrics
Result
Google Ads PPC Goals
Business Metrics
Result
How to use the Google Ads Cost Calculator
Step 1 - Grab these key stats (don't worry, they're easy to find):
Target ROAS (Return on Ad Spend) - Use historical Google Ads data to come up with an ideal number that is also realistic.
Target Revenue - How much revenue do you want to generate from Google Ads?
Website CVR (Conversion Rate) - % of users who visit your site from a Google Ad that convert.
Average Non-Brand CPC (Cost Per Click) - Average cost per click, only for your non-branded campaigns.
Agency / In-House Fees - Are there any costs for managing your Google Ads campaigns that need to be accounted for?
Step 2 - Plug 'em in
Once you supply your goals and business metrics, we can estimate the results of your campaigns and how much it could cost to hit your targets.
Why We Created This Google Ads Cost Calculator
Digital marketing has evolved from a supplementary medium to a crucial channel for brand promotion and sales. But it comes with its challenges. Figuring out the optimum budget for Google Ads, estimating costs, and gauging returns can be a complex & time consuming task. In fact, we wrote a whole article dedicated to the topic of determining how much you should be spending on google ads. TLDR is that there is no magic number, it all depends on what drives profit for your business and what your specific goals are.
We built this Google Ads Cost Calculator to bring you straight to those numbers that matter most. If you are getting stuck or have questions, give us a call. We thrive on the data driven strategy - it's what we do for a living.
At Digital Position, we've been using this wizardry to supercharge our clients' campaigns, and the results? Mind-blowing! Check out our success stories to see the magic in action ✨