In short? Literally everything we can get our hands on.
And we're only now seeing the tip of the iceberg. Some businesses are rocketing ahead of the competition, while others are falling by the wayside.
So, how do you position your business in the “rocketing ahead” camp?
We can offer you two options from our perspective.
1. Hire Digital Position
Yeah lame plug, we know. But really, AI isn't something you can tackle in a week. It requires ongoing strategy and experimentation, and we’re dedicated to staying ahead of the curve. (Want proof? Keep reading.)
2. Do It Yourself
Keeping things in-house is a lot of work, but we'll give you a solid foundation below on how to position your business in the top 1% of AI adopters.
Here's how to rank for AI in 2025 from our experience.
- Think like your audience: Use natural language (like we're doing right now) and phrases they actually say. Don’t just stuff in keywords.
- Ask real questions: Frame titles and headings as if you’re talking to a friend. This helps AI models match your content to real queries.
- Answer real questions: Find out what your audience is really asking and address that directly.
- Stay consistent: Publish new or updated content regularly, especially in a specific niche, so AI models see you as a dependable source.
- Start with the summary: Put the main answer right at the top.
- Use different formats: Add FAQs, glossaries, and step-by-step guides to make it easier for AI to pull out helpful answers.
- Be accurate and in-depth: Do solid research, use trustworthy sources, and check your facts. Inaccuracies can hurt how AI models view your authority.
- Show expertise and trustworthiness: Write clear, well-edited content that shows you know your topic inside and out. Good, reliable information stands out to AI-driven tools.
In summary, here's how every business should optimize for AI.
Create authoritative, well-structured, and high-quality content.
- Depth and accuracy: LLMs prioritize content that demonstrates subject-matter expertise, thoroughness, and factual accuracy. Invest in comprehensive research, cite reputable sources, and ensure your material is free of factual errors.
- E-E-A-T factors: Expertise, Experience, Authoritativeness, and Trustworthiness matter more than ever. Well-written, rigorously edited content that shows both real-world application and domain-specific knowledge is more likely to be surfaced by AI-driven systems.
Voice and conversational queries.
- Natural language relevance: Chat-based models thrive on content that mirrors human language patterns. Instead of keyword-stuffing, use synonyms, related terms, and phrases that directly address common user queries.
- Write as if you’re having a conversation: Think about how people ask questions verbally. Phrasing titles and subheadings in the form of natural language queries can align closely with how LLMs parse user input.
Long tail queries.
- Incorporate user intent: Understand what questions your audience is really trying to answer. Content tailored to intent rather than just keywords helps the model match your pages to the nuanced requests users pose.
- Consistency and frequency: Regularly produce updated content in a specific niche. AI models trained on massive corpuses may perceive a source that consistently publishes useful material on a given topic as more authoritative.
Prioritize clear and concise answers.
- Answer the question up front: Much like featured snippets in traditional search, LLMs often produce short, direct answers. Start articles with a concise summary or Q&A format to increase your chances of being quoted directly by the model.
- Multi-format content: Consider including FAQs, glossaries, step-by-step guides, and summaries. The more accessible the information, the more likely LLMs will select it for a quick, authoritative response.
AI is going to be the make or break difference, and you need to make it a core pillar of your strategy.
Ready to get your marketing on track?
1. Discovery Call
Totally free - no commitments! We’ll get to know you, your business, your pain points, etc.
2. 3-Month Plan
Also totally free. We audit everything, assess where you are, and form it into an actionable plan for you.
3. Take Off!
We get to work scaling your brand to new heights. Month-to-month contracts, no commitments. Just wins.