Amazon Advertising Agency
Every year, Google and Meta lose more advertising market share to Amazon.
More and more consumers flock to Amazon for all different types of products, from luxury handbags to affordable electronics. It’s obvious that customers are shifting where they spend their time finding new products, but are you shifting your ad dollars with them?
Success Story
Marathon Sports grows to the max with Austen's consolidation on PMax campaigns. 🌲
"I love helping brands enact simple changes that drive long-term growth and this was one of the simplest changes I've ever made, that drove real impact not only on the Google Ads account itself, but their in-store sales."
- For this month, consolidation of 3-4 underperforming PMax campaigns. They wanted to break it out for CO-OP spend, and once a campaign starts getting under 30-50 monthly conversions, it loses that effectiveness.
- Last year, they had over 15-20 PMax/Shopping campaigns going at one time (in October), so we consolidated, and the performance immediately increased.
- In a period when many clients are struggling, they are not! They're on pace to have their highest ROAS this year alongside their most revenue for the past few years, and this is with us taking branded out of the equation, which used to be at least 20% of their monthly revenue.
Making you a name that everyone will recognize.
Maybe you’ve been using Amazon Ads for a while already, and it’s becoming harder and harder to stay profitable as fees go up—costs increase and your current media buyer becomes less efficient. That’s where we come in. It’s really hard to do online advertising right, but we’ve been a PPC advertising agency for so long that it’s just second nature to us. Let us get the stress off your plate, set up/audit your accounts, build you a strategy, and get you headed on the path to profitability.
PPC
Brian Franzoni
PPC Account Lead
PPC
Lana Strejcek
PPC Support
PPC
Sandra Zupanski
PPC Account Lead
PPC
Frank Field
Senior PPC Account Lead
PPC
Austen Wiley
PPC Manager
PPC
Kaylee Price
Paid Social Manager
PPC
Shaina Abramson
Senior PPC Account Lead
PPC
Odessa Slauson
PPC Support
PPC
Kyle O'Neill
PPC Account Lead
PPC
Anne Turner
PPC Support Supervisor
How do we differ from other Amazon PPC agencies?
Tailored strategy, every time.
The bottom line is always revenue, not arbitrary metrics that make us look good. We want to learn as much as we can about you and your brand so we can build our strategies to fit your business. No cookie cutters here.
We’ve already worked with businesses like yours.
You want someone in your corner who knows Amazon in and out. Having a business on Amazon is a multi-faceted venture for ecommerce businesses. Of course there’s a lot to know on the marketing performance side, but there’s a lot of other nuances that businesses need to be aware of as well.
We see the forest.
We operate on MER models to gauge performance across multiple channels. This lets us see the bigger objective: your actual revenue. Not looking at performance in a silo ensures that your paid search, paid social, and SEO efforts are all seamlessly working together.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
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We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
Running Amazon Ads sure can be quite complex and time-consuming. By hiring us as your Amazon PPC agency, you can focus on what you do best - running your business. We've got the expertise to manage your Amazon ads effectively and put them in front of the right audiences.
All of our contracts work on a month-to-month basis because we genuinely believe our results will keep you with us. Locking clients into long-term contracts has never been something we've been cool with.
We are completely transparent with our reporting. Along with dedicated slack channels and monthly strategy calls, we provide you with monthly reports and access to our proprietary software, DataPulse. This enables you to check all your Amazon advertising and PPC metrics in real time.
That's going to wholly depend on your budget, goals, and audience. Sometimes, it pays off to diversify your paid search channels. However, there are times when focusing heavily on one platform like Amazon can be beneficial. We always research and strategize to have your ads on the platform that works best for your business.
Our Amazon advertising strategies are totally custom for each client, and consequently, our pricing is totally custom too. We're always more than happy to jump on a quick call to work out what would best fit you and your business. Reach out anytime!
Amazon PPC management can help boost your product visibility, improve sales and make your business more competitive on one of the most popular ecommerce platforms globally. It also lets you control your ad spend effectively and target your audience smartly.
You should measure success by considering multiple factors such as cost per click (CPC), conversion rate, and return on ad spend (ROAS). However, at Digital Position we operate on MER models for a more comprehensive understanding about your overall business health.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀
