SEO for Franchises
Let’s make you the talk of the town. And maybe the next town over.
Ever notice how people rave about finding that 'perfect' local spot? That's not by accident. It's all about being seen—and remembered—when they search. We're here to turn those local searches into your regulars. So, ready to be the first name that comes to mind in your area?
Success Story
Alan helped 3x Marathon Sports organic traffic in just 1 year! 🏃♂️
"Marathon Sports put their trust in us to help grow their traffic and revenue in October 2022."
- First, we fixed major technical issues.
- Then we created/optimized metadata and content across category and product pages for purchase-intent keywords.
- We perfected the site's internal linking structure.
- We built out buyer's guides for "best" keywords that round up the top products across different categories.
- We worked with New Media Campaigns to successfully migrate from a flat Shopify site structure to a slicker subfolder structure in WordPress.
- We condensed unique URLs for product variants into single URLs for each product during the migration mentioned above.
Franchise SEO is naturally pretty complicated. Let us simplify it for you.
There isn’t one right way to approach franchise marketing. It depends on numerous factors. What are your goals for organic search visibility based on location? Which SEO-focused KPIs are most relevant for each franchise? How many listings do you manage, and what does your content strategy look like across locations? All of these are critical considerations when forging a cohesive and effective SEO strategy. We’re ready when you are.
Why choose Digital Position for your franchise SEO?
Tailored strategy, every time.
Customization is key in franchise SEO. Whether you’re looking to centralize your SEO efforts or equip franchisees to enhance their local search presence, a thoughtful, personalized strategy is an absolute must. Standardized approaches simply won't cut it.
We’ve worked with businesses like yours already.
Our SEO team brings to the table decades of combined experience in crafting successful strategies for franchise systems, understanding both the macro and micro aspects of SEO. We can’t speak highly enough about our team—they are a collective of true thought-leaders and thrive on seeing organic growth.
We see the forest.
We adopt a holistic view when it comes to your digital presence, ensuring that SEO works perfectly in tandem with your paid search and paid social efforts. This broader perspective helps us to focus on the ultimate bottom line: revenue.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle - the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
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We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
SEO for franchises looks like creating a custom-built strategy that helps your business grow and gain more organic reach and engagement. Our job as a franchise SEO agency is to deeply understand your business and implement strategies that cater to your unique needs.
Franchise SEO services are crucial to help your business stand out in an ever-crowded digital landscape. They ensure your brand is easily discoverable by potential customers, and more importantly - local customers who are most likely to convert. SEO for franchises helps increase visibility, customer engagement, and ultimately, sales.
We're compatible with all different website platforms, including custom-coded sites. Though, we're quite cosy with Shopify, Wordpress, and BigCommerce.
Our contracts are month-to-month, because we believe in continually proving our value to you and not placing you under any long-term obligation.
With Digital Position, you get a dedicated Slack channel, monthly strategy calls, and comprehensive monthly reports showcasing our efforts and your improvements. Plus, you get access to our proprietary software, DataPulse. It allows you to view your metrics in real time, any time you want!
Local SEO is a game-changer for franchises. It ensures that your business infrastructure in specific locations is easily found by potential local customers, making it key to increasing your customer base and sales in targeted areas.
Common SEO mistakes franchises often fall for include using generic strategies rather than customizing for each location and not continually optimizing based on feedback and data. These can certainly squander your potential for growth. To avoid these, you need a franchise SEO company, like us, that has expertise in crafting tailored strategies and application of MER models for continuous evolution.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀
