Google Merchant Center’s New Audience Insights: What It Means For Your Business

Google just launched “Audience Insights” in Merchant Center, and it’s a big deal for e-commerce brands looking to capitalize on their customer base in 2025. This feature lets you access deeper demographic data on who’s viewing and engaging with your products in Google Shopping like location, age, and gender.  What Is GMC Audience Insights? Audience Insights is a new data tool in Google Merchant Center that lets you see exactly who’s interested in your products. This feature pulls in demographic details on: This information isn’t available on every account yet, but if you have access, you’ll be able to find these insights directly in your Google Merchant Center dashboard. This tool is designed to give e-commerce businesses a clearer picture of their audience, so you can build a more effective ad strategy based on actual...