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Services:
PPC SEO
Industry:
Automotive
Platforms:
Google Microsoft BigCommerce
Type:
B2B Ecommerce

Austen made some big revenue and ROAS improvements for Derek Weaver! 💡

Oct 1, 2023

Problem: Derek Weaver really needed to improve performance and efficiency in Q4 of 2023.

Austen 1

"I took over the account towards the later part of September. The goal was to focus on improving performance and efficiency in Q4. With a new strategy, optimizations and overall efficient budget allocation, we were able to increase revenue and ROAS at the same time! Derek is very happy and noticed the growth!"

  • We started with bid strategy adjustments.
  • Optimizations, optimizations, optimizations.
  • We made big improvements to the overall efficiency of budget allocation.

Results:

Revenue (YOY)
+84% Up Arrow
ROAS (YOY)
+48% Up Arrow
Austen took over in September and was able to immediately increase revenue YOY. Revenue for October was 43% YOY.
As revenue increased through Q4, so did ROAS.

Alan helped Derek Weaver increase revenue from organic search by 57% in 4 months! 🏎️

Oct 1, 2023

Problem: Derek Weaver really needed to improve performance and efficiency in Q4 of 2023.

Alan 1

"Derek Weaver Company was already doing really well with SEO when they started with us in September of 2023 but we knew there were still plenty of quick wins we could help them achieve after auditing their site. Thanks to their team's helpful cooperation, we were able to take quick action and have helped them more than double their traffic from non-branded search queries in just 5 months."

  • We created a keyword map for the entire site and optimized the meta titles and descriptions of product category pages for better targeting.
  • We identified and redirected empty and duplicate product category pages.
  • We adjusted the destinations of existing internal links that were optimized for keywords that product category pages should target but linking to resource content.
  • We adjusted the meta titles of resource content to fix cannibalization issues with product category pages.
  • We built more optimized internal links from product pages and resource content to product category pages.

Results:

Organic Sessions
14,474 Up Arrow +33%
Non-Branded Keywords in Top 3 Positions
781 Up Arrow +106%
Non-Branded Clicks from Google
5,616 Up Arrow +72%
Organic Revenue
+57% Up Arrow
Every SEOs favorite sight. We've seen a steady increase in organic clicks and impressions since we started working together in September of 2023.
The rise in visibility we've seen so far is helping Derek Weaver Company blow their 2023 numbers out of the water. Organic traffic in January and February of 2024 was up 44% over 2023.

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