SEO
JavaScript, Crawlers, and E-Commerce SEO: Why Your Site Might Be Invisible to AI
Is JavaScript hiding your site from crawlers? Learn how to identify if that’s an issue for you and how to fix it.
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Google
Amazon
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Amazon
Facebook
YouTube
TikTok
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Leah and Shaina doubled organic Amazon visibility and conversions for Dooney & Bourke in 2 weeks! 🥂
Jan 1, 2024
Problem: Dooney's product listings weren't optimized for Amazon, resulting in low visibility & high CPC costs.
"Amazon SEO is fun because the rules are completely different from website SEO! While Google and other search engines take in signals from all over the web, Amazon largely relies on the information in your listings--making strategically optimized content more important than ever! Amazon users also expect an entirely different experience. Identifying impactful optimization opportunities that fit Amazon's best practices and user experience expectations is a fun new piece of the SEO puzzle! "
- As a proof of concept, we started by optimizing a single product's bullet points.
- Then we shortened bullet points to match Amazon best practices.
- We made bullet points more "skimmable" to provide a better user experience.
- Finally, we incorporated additional keywords to increase visibility.
Results:
Clicks
171%
Impressions
100%
Total Orders
17%
Ad Spend Reduction
11%
How you do one thing is how you do everything.
You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that's what we do best. We're ready when you are.
