Google Expands Shopping Ads to YouTube Search Results
Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images, prices, and links to sellers’ websites ...
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Problem: FTNI struggled with getting tons of low-quality leads.
"Lead Gen can be a lot more finicky than e-commerce sometimes in the aspect of backend metrics are a must. We setup offline conversions properly for them and the rest seemed to just fall into place alongside our new structure. Without offline conversion tracking properly attributing conversions, it's like shooting in the dark when making adjustments.
Three weeks ago I got on a call with them and they said "we've been getting the most quality leads we've ever received. Quality conversions have increased at least 75% from DP takeover.""
Results:
You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that's what we do best. We're ready when you are.