Back Back to all success stories
X
Services:
PPC
Industry:
Home Goods Apparel
Platforms:
Google Instagram Instagram Shopify
Type:
B2C Ecommerce

Kyle helped make 2023 a great year for Made Trade! ❤️

Jan 1, 2023
Kyle 1

"December 2023 marked Made Trade's highest monthly spend total to date! Compared to December 2022, Made Trade increased their spend by 110% and increased their revenue by 119%. This was the culmination of a years worth of optimizations and hard work. We will continue to build on this momentum in 2024!"

  • High volume of creative asset turnover and ad copy updates.
  • A ton of testing took place on Facebook. Most notably, we saw a nice uptick in performance once emojis were added to the copy.
  • Major increase in efficiency after doing a locations report and excluding rural areas throughout the country.
  • Broke out assets into their own Performance Max campaigns. This strategy provides more control over spend levels, ultimately increasing performance.

Results:

Spend (YOY)
67% Up Arrow
Revenue (YOY)
89% Up Arrow
ROAS (YOY)
9% Up Arrow
Here's a chart of KPIs comparing 2024 to 2023.
Here's a graph of KPIs comparing 2024 to 2023.
Here's our social ad copy using emojis 🌿🤝🌎.

How you do one thing is how you do everything.

You need someone in your corner willing to track, strategize, and, not just manage, but absolutely conquer your marketing. Luckily for you, that's what we do best. We're ready when you are.

Recent blog posts

Get the latest digital marketing insights from our team of experts.

PPC

Meta Ads Adds Frequency Controls To Auction Based Campaigns

John VickeryJohn Vickery
|Nov. 20, 2024

Meta just rolled out a major update that could change the way we run ads for Awareness and Engagement campaigns. The new ‘Target Frequency’ option, previously available only for reservation cam...

PPC

How to Get the Top Quality Store Badge on Google Shop

John VickeryJohn Vickery
|Nov. 18, 2024

Google Shopping is where every Google Ads marketer generates the majority of e-commerce revenue in 2024. The problem is every competitor to your business uses it too, which makes it hard to stand o...

PPC

Google is Testing Scrollable Ad Categories – Here’s What It Means for You

John VickeryJohn Vickery
|Nov. 14, 2024

Google is currently testing a new ad format on search results: scrollable, categorized shopping ads that users can swipe through, right from the top of the page. If you’re running search ads, thi...