Back Back to blog

About the Author

John 1

John Vickery

PPC Account Lead

Hey there, John here! I'm a PPC Account Lead at Digital Position who joined the team in 2023. Before joining DP, I worked as a Paid Search Coordinator, driving strategy for clients across the United States in the home service industry. I have a BSBA in Marketing & a minor in Psychology from Elon University. Outside work, you can find me perfecting my swing on the golf course, creating content on social media, or trying the latest Disney World attractions.

More From John
NewsPPCSEO
July 1, 2025

Why Your Shopify Store Slows Down During Big Sales (It’s Not the Hosting)

How to Fix Conversion-Drops on Six-Figure Shopify Stores Last Black Friday, we heard of a $20M fashion brand that lost $180K in 3 hours because...

Feed ManagementNewsPPC
June 30, 2025

Google Ads Introduces Target CPC Bidding For Demand Gen Campaigns

Google just dropped a potential game-changing update for Demand Gen campaigns: Target CPC bidding. If you’ve been itching for more granular control, this is the...

PPC
June 26, 2025

Meta Ads Incremental Attribution: Is The New Feature Worth It?

Meta’s Ads Manager now includes a new setting: Incremental Attribution. This option shows you conversion lift, basically, what sales wouldn’t have happened if your ads...

Feed ManagementNewsPPC
June 13, 2025

How To Get Your Ads To Show In Google AI Overviews

Google’s AI Overviews and language models like ChatGPT are starting to take over how people search. In fact, over 1.5 billion use Google’s AI Overviews...

How you do one thing is how you do everything.

It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀

Recent Blog Posts

Get the latest digital marketing insights from our team of experts.

SEO

SEO Isn’t Dead, It’s Moved

Steve CozzolongoSteve Cozzolongo
|Jul. 2, 2025

Last month, we asked the CEO of a 100+ year-old seed company to delete her personal Facebook photos. Not because they were scandalous, but because we needed her real account to answer gardening q...

NewsPPCSEO

Why Your Shopify Store Slows Down During Big Sales (It’s Not the Hosting)

John VickeryJohn Vickery
|Jul. 1, 2025

How to Fix Conversion-Drops on Six-Figure Shopify Stores Last Black Friday, we heard of a $20M fashion brand that lost $180K in 3 hours because their inventory checking widget couldn’t handle...