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About the Author

John 1

John Vickery

PPC Account Lead

Hey there, John here! I'm a PPC Account Lead at Digital Position who joined the team in 2023. Before joining DP, I worked as a Paid Search Coordinator, driving strategy for clients across the United States in the home service industry. I have a BSBA in Marketing & a minor in Psychology from Elon University. Outside work, you can find me perfecting my swing on the golf course, creating content on social media, or trying the latest Disney World attractions.

More From John
PPC
November 14, 2024

Google is Testing Scrollable Ad Categories – Here’s What It Means for You

Google is currently testing a new ad format on search results: scrollable, categorized shopping ads that users can swipe through, right from the top of...

Amazon
November 14, 2024

Amazon Ends Vendor Central Accounts: What Your Brand Needs to Know

Amazon just dropped a huge announcement: they’re ending Vendor Central accounts for many smaller wholesale vendors starting November 9, 2024. For brands that have counted...

NewsPPC
November 9, 2024

Google Merchant Center’s New Audience Insights: What It Means For Your Business

Google just launched “Audience Insights” in Merchant Center, and it’s a big deal for e-commerce brands looking to capitalize on their customer base in 2025....

PPC
November 8, 2024

Google Ads Now Shows Competitor Impacts: Here’s How to Use It Wisely

Google Ads just made a major update to its Optimization Score, introducing insights into specific competitor impacts on impression share. This new feature highlights when...

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PPC

Google is Testing Scrollable Ad Categories – Here’s What It Means for You

John VickeryJohn Vickery
|Nov. 14, 2024

Google is currently testing a new ad format on search results: scrollable, categorized shopping ads that users can swipe through, right from the top of the page. If you’re running search ads, thi...

Amazon

Amazon Ends Vendor Central Accounts: What Your Brand Needs to Know

John VickeryJohn Vickery
|Nov. 14, 2024

Amazon just dropped a huge announcement: they’re ending Vendor Central accounts for many smaller wholesale vendors starting November 9, 2024. For brands that have counted on Amazon as a primary s...

SEO

Boost Your Local SEO: 8 Tips to Bring Customers to Your Door

Tyler ZitonTyler Ziton
|Nov. 11, 2024

Whether you serve customers in different areas or have a physical store, you need to make sure people in your community can find you. Here are some simple and effective tips to improve your local S...