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About the Author

Roger Parent

Founder & CEO Advisor

Hey there, I'm Roger a.k.a. Chief Marketing Dad. I founded Digital Position in 2014, built it until 2023, and then handed the reigns to Grant as CEO. Now I consult the team and spend lots of time with my family!

More From Roger

PPC

September 1, 2023

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most)...

SEO

March 2, 2023

Why Do I Need an SEO Agency in 2023

Creating and managing a marketing plan is a challenge in itself. When it comes to making sure your website is optimized and ranks highly on...

SEO

July 27, 2022

Does SEO Still Work in a Recession?

It’s pretty clear we’re headed for a recession if we’re not already in one. If you haven’t checked out our other recent post, you should...

CMOPPCSEO

July 23, 2022

How to Prepare a Business For 2022 Recession

As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy....

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Tariffs Are Coming, But They Don’t Have to Wreck Your Business

John Vickery

|Apr. 20, 2025

There’s been a lot of noise around tariffs lately. Headlines make it sound apocalyptic: rising costs, tighter margins, unpredictable supply chains. But while the internet’s panicking, our clien...

PPCSEO

Why Does My Google Analytics Data Look Different From Google Ads?

John Vickery

|Apr. 18, 2025

TLDR If you’ve ever pulled GA4 and Google Ads numbers side by side and thought: “Why is this so far off?” You’re not alone. Clients ask us about this all the time. “GA4 says ROAS is down....

SEO