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About the Author

Roger 1

Roger Parent

Founder & CEO Advisor

Roger Parent LinkedIn

Hey there, I'm Roger a.k.a. Chief Marketing Dad. I founded Digital Position in 2014, built it until 2023, and then handed the reigns to Grant as CEO. Now I consult the team and spend lots of time with my family!

More From Roger
PPC
September 1, 2023

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most)...

SEO
March 2, 2023

Why Do I Need an SEO Agency in 2023

Creating and managing a marketing plan is a challenge in itself. When it comes to making sure your website is optimized and ranks highly on...

SEO
July 27, 2022

Does SEO Still Work in a Recession?

It’s pretty clear we’re headed for a recession if we’re not already in one. If you haven’t checked out our other recent post, you should...

CMOPPCSEO
July 23, 2022

How to Prepare a Business For 2022 Recession

As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy....

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PPCSEO

Google Search Said ‘Yes’ and ‘No’ to the Same Question. So That’s Fun.

John VickeryJohn Vickery
|Mar. 27, 2025

We searched “Are display campaigns good?”: Google said yes.Then we searched “Are display campaigns bad?”:  Google also said yes. Cool. Super helpful. This is exactly why trying to figu...

PPC

GTM to Automatically Add a Google Tag to All Properties in April

Jordan LaganJordan Lagan
|Mar. 26, 2025

Google’s making a behind-the-scenes change to how Google Tag Manager (GTM) works with Google Ads—and it’s happening on April 10. If you’re like most advertisers, this will quietly improve y...

NewsPPC

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

John VickeryJohn Vickery
|Mar. 25, 2025

Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search Terms report. This is something ...