Digital marketing agencies need to make a critical decision — selecting a white label SEO software toolkit that’s neither overkill for their needs nor too basic to add real value.

The array of options includes complex platforms designed for large enterprises, with price tags running into thousands of dollars a month, to basic ones that offer little more than keyword lists. The majority of reviews out there just mindlessly recommend whatever tool pays the best affiliate commission, with little regard to actual performance or use-case fit.

Well, no more. In this guide, we take a close look at all the white label SEO software options out there, including full suites, keyword tools, rank trackers, dashboards, and beyond, based on actual performance (data comprehensiveness and accuracy), ease of use, and value for money. We’re not affiliates for any of these tools, so we gain or lose nothing regardless of which software you choose. Let’s dive in.

Real SEO Needs of Small Agencies

Although needs vary from one business to another, the most important SEO requirements of small agencies generally include:

• tracking the overall SEO performance of their own and their clients’ websites
• discovering new keywords to target
• peeking into their competitors’ strategies
• crafting and enhancing site content
• keeping a close eye on site health
• monitoring and improving their domain rating
• following their keyword rankings closely

The major challenges faced by an agency looking for white label SEO software include:

1. Affordability: SEO tasks need to be accomplished reliably, without necessitating a deep dive into the company’s finances
2. Alignment: The toolkit must be compatible with the business’ digital brand and style, as well as with their team capabilities and work culture
3. Tailored Fit: A small business’ SEO journey presents unique challenges that the tool must be capable of navigating, while still yielding productive insights that translate to positive business outcomes

Next, we break down the features, affordability, and suitability of the white label SEO options, and shortlist the best ones. We also offer a comparison of against our done-for-you white label SEO service, which takes SEO performance to the next level, without the headache and hassle of SEO tools.

All-in-One White Label SEO Software Suites

This section outlines the pros and cons of 4 standalone SEO tools with comprehensive capabilities: SE Ranking, SEMRush, WebCEO and WooRank (refer to the table below).

The platforms reviewed below are powerhouses of SEO, brimming with advanced features. However, harnessing the full potential of these tool suites demands a level of expertise that can be gained only by investing considerable time and effort.

Thus, while these SEO tools can create transformative growth in the hands of skilled users, in the absence of the requisite knowledge and training, they risk becoming costly ornaments in a business’s digital toolkit.

Table 1: Standalone SEO Suites

Attributes / Tools	SE Ranking	SEMrush	WebCEO	WooRank
Analytics Suite	✅	✅	✅	✅
Web Traffic Analysis	✅	✅	✅	✅
Keyword Research & Tracking	✅	✅	✅	✅
Site Audit	✅	✅	✅	✅
Competitor Analysis	Detailed	Detailed	Limited	Limited
Backlink Analysis	Detailed	Most accurate	Very limited	Limited
Local SEO Features	✅	✅	❌	❌
Customizable White Labeling	✅	✅	✅	✅
Custom & Automated Report Generation	✅	✅	✅	✅
Pricing Complexity	Complex, based on features	Pricing tiers with too many “extras” which are not included even in the top pricing tiers	Extra fees for queries & IDs	Lower cost range
Learning Curve	Estimated 30 hours	Estimated 35 hours	Not as well documented, few video tutorials	Not as well documented, few video tutorials
Unique Features	Performance-based invoicing	More accurate and extensive database than competitors	Google Analytics & Google Ads integration	Insights connecting SEO to business outcomes
Cost of Plans	Enterprise @ $149/month	Pro @ $119/month, Guru @ $229/month, Business @ $449/month	Basic white label @ $99/month	$179 to $249/month

Alternative SEO Tools: Dashboards, Trackers, Auditors

In the SEO tool landscape, a second avenue open to small businesses is to adopt an assortment of specialized SEO tools with more focused functionality. Two SEO tools from each of three major categories are reviewed here – rank tracking tools, analytics dashboards and SEO audit tools.

(A fourth category, backlink trackers, has not been reviewed here separately since the major tool in this category – Ahrefs, is not amenable to white labeling.)

While the SEO insights provided by these tools can definitely help in improving business visibility, reach and profitability, extracting actionable information using these tools requires a dedicated investment of money, time, and effort.

Small businesses face the added challenge of combining insights from multiple tools into a meaningful, effective SEO strategy, which can be both complex and resource-intensive.

Table 2: Assorted SEO Tools with Focused Functionalities

Attributes / Tools	Accuranker	Nightwatch	AgencyAnalytics	DashThis	SiteChecker	SEOptimer
Monthly Cost	~ $107	$99	$18	$129 to $399	$49 to $99	$29 to $59
SERP Rank Tracking	✅	✅	❌	❌	✅	❌
Competitor Analysis	✅	✅	❌	❌	✅	✅
Integration with Analytics	✅	❌	✅	✅	✅	✅
Local SEO	❌	✅	❌	❌	❌	❌
White Label Reports	✅	✅	✅	✅	✅	✅
SEO Audit	❌	❌	❌	❌	✅	✅
Learning Curve	Estimated 10 hours	Estimated 10 hours	Estimated 20 hours	Estimated 20 hours	Estimated 1 hour	Estimated 1 hour

SEO DIY vs. Done For You (DFY): A Cost-Benefit Analysis

For a small business such as a digital marketing agency, the choice of SEO solution is pivotal. The right option can pave the way for unprecedented growth, while the wrong choice can saddle the business with additional costs, mounting workload and stagnation stemming from mismanaged SEO.

Investing in a comprehensive, white label SEO software suite and selecting a judicious mix of specialized, white label SEO tools are both potentially good options, as they offer direct control and customization of analyses, insight extraction and SEO-based decision-making. On the flip side, these options require substantial investment of money as well as time, in tool set-up, team training and workflow management.

For a small business looking to streamline their day-to-day SEO process, the third alternative of partnering with a white label SEO agency can often represent the ideal solution. It additionally offers the advantage of a trial period with full SEO functionality, allowing the business to assess how the partnership is performing.

Table 3: White Label SEO Solutions – Options for a Small Business

DIY Standalone SEO Suites	DIY Assorted SEO Tools	DFY White Label SEO Agency
Cost/ month: Minimum @ $159*Learning curve: 50+ hours’ training per userSEO strategy & decision-making: No guidance or support	Cost/ month: Minimum @ $148**Learning curve: 60+ hours’ training per userSEO strategy & decision-making: No guidance or support	Cost/ month: Minimum @ $400Learning curve: 2 hours’ training/ SEO professionalSEO strategy & decision-making: Crafted by white label SEO provider in support of your (or your clients’) goals

*Calculation: Lowest price white label package (WebCEO) + basic agency requirements (10 active projects + 5,000 rank queries)

**Calculation: Free SEO analytics (Google) + lowest price rank tracker (Nightwatch) + lowest price dashboard (AgencyAnalytics) + lowest price SEO audit (SEOptimer)

***Calculation: Basic agency package @ Digital Position SEO

Next Steps

Given the high stakes involved in selecting a white label SEO software for your business, it is desirable to have a checklist that highlights the most important considerations to keep in mind while making your decision.

Here are 4 crucial factors to prioritize when choosing the white label SEO software (or agency partner) that is right for your business:

Budget Considerations

Tailor your SEO tool investment to your business’ specific needs. For a small business like a digital marketing agency, for example, a reasonable budget is around $150 to $200 a month. This approach avoids overspending on unnecessary ‘bells and whistles’ – SEO features that may only be relevant to large business websites with thousands of high-value keywords.

Focus on Keyword Research

Prioritize tools offering rich keyword insights, including rank tracking, competitor analysis, gap analysis, and keyword suggestions. These features are vital for an effective SEO strategy.

Reliable Customer Support

Ensure your white label SEO tool provides excellent customer support for problem-solving and troubleshooting, especially when handling multiple clients. Be mindful that higher-tier plans typically come with enhanced support services.

Transparency of the Tool is Key

Choose tools that allow clients to easily track and understand their SEO campaign progress. This helps build trust and reduces time spent on communication and clarifications.

Interested in white label SEO services that are completely customizable to your specific needs, starting from as little as $500 per month?

Get a free, no-pressure, no-obligations consultation.