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TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the landscape. 2024 was a huge year for digital advertising platformsl like Google Ads & Microsoft Ads, and we anticipate that there will be a number of fundamental changes in the…
Google Ads is stepping up its video game with a brand-new video option in the assets section, and it’s a total game-changer. This update simplifies how advertisers like you upload and manage video content while signaling Google’s not-so-subtle message: video is the future of digital advertising. If you haven’t already embraced video, now’s the time….
Meta just gave advertisers a new tool to work with: overlay ads on Instagram Reels. These banner-style ads appear at the bottom of Reels during playback, creating a fresh way to get your brand in front of engaged audiences. With single-image and carousel formats available, this is another move by Meta to help advertisers tap…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the mind, these marketing insights will primarily focus on performance and takeaways from the biggest e-commerce days of the year. Happy Holidays! Subscribe to get monthly updates Get access to our…
Meta just revealed several updates aimed at enhancing video content creation and AI-powered ad tools across Facebook and Instagram. With video now accounting for 60% of user time on Meta platforms, these changes aim to help advertisers create more dynamic, engaging content without extensive resources. What’s Happening? At Advertising Week, Meta announced new tools to…
Google just released AI-driven video generation tools within Product Studio and Google Merchant Center, allowing businesses to create product videos quickly and easily. This turns your existing product images into dynamic videos by adding customized text, audio, and enhanced visuals. The videos can be used across Google Ads, YouTube, and other platforms, giving even small…
Google has broadened the scope of its First Position ads on YouTube, a placement that ensures your ad is the first thing viewers see when they start watching content. Via Google Ads Help Previously limited to YouTube Select inventory, this feature is now available across all YouTube content types via Display & Video 360, allowing…
In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! This month, we’re looking at the types of creative that you should be testing…
YouTube has expanded a new ad format called “pause ads.” Whenever you pause a video on YouTube, you might soon see an ad pop up on the side of the screen during that pause. It’s been tested since 2023, and due to positive feedback from advertisers, it’s now available for wider use. So, what does…
In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! Speak To Your Intended Audience FIGS connects with healthcare professionals by using language familiar…
