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Heads up! Google is rolling out a big update to its Misleading Ad Design policy starting January 23, 2025. The focus? Cracking down on those tricky, standalone buttons in ads that confuse users into clicking on something they didn’t mean to. Think fake “Download” or “Play” buttons. What’s Happening? Google’s updated policy will ban ads…
TLDR What’s Happening? Meta is shaking things up with a big change to how it handles ads for health and wellness brands. Under a broad new definition, businesses in this category will no longer be able to share key event data with Meta, so you won’t be able to optimize for events like “Purchase” or…
Big news—Meta is rolling out ads on Threads starting in early 2025! If you’re not familiar, Threads is Meta’s text-based social platform that’s been giving X (formerly Twitter) some serious competition. With 275 million monthly active users already on the app, this move has huge implications for businesses looking to reach a growing audience. Via…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the mind, these marketing insights will primarily focus on performance and takeaways from the biggest e-commerce days of the year. Happy Holidays! Subscribe to get monthly updates Get access to our…
Big news! YouTube Shorts just got a major upgrade with the launch of Creator Partnerships in Google Ads. This new tool lets brands team up with YouTube creators to promote their videos directly through ad campaigns. If you’ve been looking for a way to add a personal, authentic touch to your campaigns, this could be…
Big news! Google Ad Manager just rolled out new curation tools that let agencies like us create customized ad packages. These tools are a game-changer, giving us more control over audience targeting and ad placement to deliver better results for your business. Here’s everything you need to know about these updates and how they’ll help…
Google has recently expanded its Site Reputation Abuse Policy, a move that has significant implications for website owners and marketers across the globe. With these changes, Google aims to further combat the spread of low-quality, third-party content used to manipulate search rankings—a tactic often referred to as “parasite SEO.” Let’s break down these updates and…
Google just launched “Audience Insights” in Merchant Center, and it’s a big deal for e-commerce brands looking to capitalize on their customer base in 2025. This feature lets you access deeper demographic data on who’s viewing and engaging with your products in Google Shopping like location, age, and gender. What Is GMC Audience Insights? Audience…
With the U.S. election right around the corner, Google announced they’ll be pausing all election-related ads once the polls close on November 5. They’ll use AI to filter out anything they think could be tied to the election, with ad pauses lasting until further notice. Via The Influence Industry Project Here’s the challenge for advertisers:…
Google’s shaking things up with its shopping ad auction system just in time for the holiday season, and this could seriously impact how your campaigns perform. With more competition for those top ad spots, Google’s tweaking how the auction works, influencing who lands the prime placements and how much it’ll cost. If your business depends…
