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Google just made a major move that’s going to change how a lot of brands think about Shopping ads. Subscriptions are now officially allowed in Google Shopping, for physical goods, not just digital services. If your business runs on monthly replenishment, bundled subscriptions, or anything close to a Subscribe & Save model, this opens up…
A change quietly surfaced inside Google Ads: some advertisers are now able to add more than 5,000 negative keywords to a campaign-level negative keyword list, despite Google’s official cap being 5,000. Whether this is a bug or a silent policy change, the upshot is big for anyone managing large accounts. Negative keywords = control over…
Google just rolled out a new setting inside Performance Max campaigns called “Smart Bidding Exploration.” This toggle changes how your ROAS targets behave, and it’s already showing big shifts in how campaigns perform. It’s not rolled out to everyone yet, but it’s coming fast. And if you’re running PMax or selling anything online, this is…
Google Ads just dropped Asset Studio into beta, an in-platform creative suite that lets you generate, edit, and test assets without ever leaving the Ads interface. No more hopping between Canva, CapCut, or Adobe just to prep a thumbnail or trim a video. This is a clear step toward collapsing media production and media buying…
Shopify is showing merchants a “migrate” warning for the Google & YouTube app — and it looks urgent. But do you actually need to switch? In this guide, we break down what the message means, when migration is helpful, and when your existing setup is still the better option.
If you’ve ever run a Performance Max campaign and felt like you were throwing budget into a black box, you’re not alone. Google just released a new “Share of Cost” toggle inside PMax that finally gives us visibility into where that budget is actually going. You can now see exactly how much spend is flowing…
Google just started indexing shared ChatGPT conversations, and a lot of people had no idea that was even possible. If you’ve ever clicked “Share” on a ChatGPT thread and left that “Make this chat discoverable” box checked, your AI conversation may now be publicly searchable on Google. That includes anything from casual prompts to confidential…
Google just dropped a new “AI Mode” button on the Google.com homepage, right next to the search box, and it’s about to change how users search and how we measure SEO. Instead of just regular search, AI Mode lets users ask complex questions using text, voice, or images, and it orchestrates dozens (sometimes hundreds) of…
Shopify’s next major Checkout Extensibility milestone is approaching fast. On August 28, 2025, Shopify will begin shutting down additional scripts, apps with script tags, and checkout.liquid on the Thank you and Order status pages completely. You may have started this process back in 2024 when the update was first announced, but if you’re not fully…
Google just made online shopping way smarter, and they didn’t even make a big deal about it. They dropped AI-powered try-ons, smarter price tracking, and an upcoming visual shopping experience that’s going to reshape how people discover and buy products. And yeah, it’s already rolling out across Search and Shopping whether you’re ready or not….
