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AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the landscape. 2024 was a huge year for digital advertising platformsl like Google Ads & Microsoft Ads, and we anticipate that there will be a number of fundamental changes in the…
Heads up! Google Ads has made a change that could impact your campaigns. When you switch to smart-bidding strategies, your exact and phrase match keywords might automatically change to broad match without you knowing. This could lead to your ads showing up for less relevant searches, potentially increasing costs and reducing effectiveness. What’s Happening? Google…
Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with European privacy regulations, it has the potential to be implemented in the United States if it performs well. For advertisers, this would mean reduced reach, higher CPCs, and tougher competition…
Microsoft Advertising just dropped some big updates, and they’re all about making ad conversion tracking more precise and privacy-compliant. From rolling out Household Attribution to new tracking consent features, these changes are designed to help businesses refine their campaigns while keeping user privacy front and center. If you’re running campaigns on Microsoft Ads, here’s what…
Google Ads is stepping up its video game with a brand-new video option in the assets section, and it’s a total game-changer. This update simplifies how advertisers like you upload and manage video content while signaling Google’s not-so-subtle message: video is the future of digital advertising. If you haven’t already embraced video, now’s the time….
Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images, prices, and links to sellers’ websites when they search for specific items on YouTube. For advertisers, this opens up a great chance to connect with potential customers already looking for…
Heads up! Google is rolling out a big update to its Misleading Ad Design policy starting January 23, 2025. The focus? Cracking down on those tricky, standalone buttons in ads that confuse users into clicking on something they didn’t mean to. Think fake “Download” or “Play” buttons. What’s Happening? Google’s updated policy will ban ads…
TLDR What’s Happening? Meta is shaking things up with a big change to how it handles ads for health and wellness brands. Under a broad new definition, businesses in this category will no longer be able to share key event data with Meta, so you won’t be able to optimize for events like “Purchase” or…
