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Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search Terms report. This is something advertisers have been asking for since PMax launched, and now it’s officially rolling out. Via Hana Kobzová If you’ve ever run a PMax campaign, you…
Bing is testing an even more ad-heavy search results page, and it’s not great news for organic traffic. Some users are seeing seven or more sponsored results before even one organic listing, making it nearly impossible for non-paid results to get visibility. For businesses that rely on SEO, this could mean a serious traffic drop….
Google just dropped a bunch of updates to boost the reach and performance of Display ads. They’ve added more inventory on Connected TV platforms like TelevisaUnivision, MLB, and FOX News, which means your ads can show up in even more places. They also upgraded creative tools with Imagen 3 AI for better visuals and added…
Google just quietly dropped a big update, and if you’re running search ads, you need to pay attention. Turns out, Google runs separate auctions for each ad placement on the search results page. That means the top ad spots, bottom ad spots, and other placements aren’t competing against each other. So if you’ve been bidding…
Google Ads is finally making a move that should help clean up ad placements. Starting March 19, all advertiser accounts will automatically be opted out of showing ads on parked domains—those empty, placeholder websites that aren’t actively used by real users. For years, parked domains have been a low-value placement, eating up ad budgets with…
Instagram is working on a separate app for Reels, trying to compete more aggressively with TikTok. Meta is banking on TikTok’s uncertain future and trying to capture users looking for a new short-form video platform. But let’s be honest—do people really want yet another app? We’ve seen Meta try and fail at this before (RIP…
Amazon Ads are changing fast, and if you’re not paying attention, you’re already behind. Every year, competition gets tougher, costs go up, and new ad formats shake things up. What worked last year might not cut it in 2025. Staying ahead means knowing where Amazon is headed and adjusting your strategy before everyone else catches…
Google just rolled out a huge update to its AI-powered creative tools to Google Ads, and this one’s a game-changer. Advertisers can now generate AI-created images of people using Google’s Imagen 3 AI model—meaning no more stock photos, no expensive photoshoots, just on-demand, hyper-customizable lifestyle images designed to match your target audience. If you’re running…
Instagram is rolling out a new ad format called Testimonials, allowing brands to pay creators to leave endorsements in the comment section of their posts. Instead of producing full videos or photo content, creators can now write short, 125-character testimonials as a paid collaboration. The goal? Make influencer partnerships more seamless by integrating them directly…
A consumer-driven boycott is picking up steam, taking aim at Amazon, Walmart, Target, and other major retailers. Led by The People’s Union USA and its founder “TheOneCalledJai,” the movement is pushing for an economic blackout on February 28, followed by a week-long boycott of Amazon from March 7-14. The protest stems from companies scaling back…
