Tracking lead form submissions in Google Ads has always been a bit of a headache—especially if you don’t have a dev team on standby. But Google just rolled out a new update to Google Tag Manager that makes setting up conversion tracking completely codeless. Via David Quaid on X That’s right—no more messing with JavaScript,…

Google’s been talking a lot about “user navigation” lately, and it’s no passing comment. They’re doubling down on ad experiences that genuinely help people—not lead them astray with hidden fees or unclear CTAs. If your ad promises something, you’d better deliver that same promise on the landing page. No more burying details in the fine…

Performance Max has been one of the most frustrating campaign types for advertisers since its launch. It’s packed with automation, but until now, you had no control over where your ads showed up—which meant wasted spend, irrelevant traffic, and potential brand safety nightmares. That’s changing. Google has finally introduced placement exclusions for PMax campaigns via…

Google is shaking things up again. They’re rolling out major updates to their Demand Gen campaigns and saying goodbye to Video Action Campaigns, all about pushing advertisers to create more engaging visual content and measuring performance more effectively against social media campaigns. Let’s dive into what’s happening, how it impacts us and our clients, and…

Google is rolling out Search Max, a new campaign type that blends Broad Match, Performance Max , and Dynamic Search Ads into one fully automated search campaign.  The pitch? More reach, more automation, and “smarter” targeting.  The reality? Less control, higher potential costs, and a whole lot of AI deciding when and where your ads…