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Shopify Removes Native Support for Google Analytics (UA) & FB tracking – Migration Guide

Shopify recently began sending out warnings of an upcoming forced migration that is affecting many stores.  Once upon a time, installing Google Analytics & Facebook conversion tracking on a Shopify store was a breeze, those days are long gone. Here’s the breakdown of what you need to know: Here’s an example of the warnings Shopify…

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Microsoft Ads Just Updated Its Conversion Tracking & Attribution Methods

Microsoft Advertising just dropped some big updates, and they’re all about making ad conversion tracking more precise and privacy-compliant. From rolling out Household Attribution to new tracking consent features, these changes are designed to help businesses refine their campaigns while keeping user privacy front and center. If you’re running campaigns on Microsoft Ads, here’s what…