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Google recently made some big waves at DMEXCO, one of Europe’s largest digital marketing events, announcing several highly requested updates coming to Google Ads in 2024. These new features focus on giving advertisers more control, while also leveraging AI to optimize assets and performance. From better reporting in Performance Max to new tools for creative…
Google has broadened the scope of its First Position ads on YouTube, a placement that ensures your ad is the first thing viewers see when they start watching content. Via Google Ads Help Previously limited to YouTube Select inventory, this feature is now available across all YouTube content types via Display & Video 360, allowing…
Google is introducing confidential matching, a game-changing tool that enhances data privacy for advertisers leveraging first-party data. It’s built to protect sensitive customer information while enabling businesses to continue benefiting from Google’s Customer Match and other audience targeting and measurement solutions. Confidential matching uses Trusted Execution Environments (TEEs) to keep data secure during processing—so secure,…
Starting in October 2024, new search and display campaigns won’t be able to use Enhanced CPC, and by March 2025, any remaining campaigns will be automatically transitioned to Manual CPC or a smart bidding alternative. This change is part of Google’s ongoing shift towards fully automated bidding strategies that use machine learning for better performance….
Hey everyone, Google Ads will no longer accept debit or credit card payments for some advertisers. Instead, you’ll have to switch to alternative payment methods like monthly invoicing or direct debit. This means no more simply charging your ads to your credit card—it’s time to adjust your payment setup. Who Is Affected? Not every advertiser…
Hey everyone! Starting now, advertisers can now create audience segments using videos created by other YouTube creators. This is a game-changer for anyone looking to expand their reach and make the most out of YouTube’s vast content ecosystem. What’s happening? YouTube has rolled out a new feature that lets you create audience segments on YouTube…
Google is testing a new feature in mobile search that displays over 10 Shopping Ads, with some users seeing up to 18. This move underscores the growing importance of Google Shopping for businesses looking to boost revenue and performance. As more users rely on mobile search for product discovery, having a strong presence in Google…
Google Ads is making a major shift by phasing out Video Action Campaigns and transitioning advertisers to the new Demand Gen campaigns by Q2 2025. This change promises improved ad performance through multi-format options and expanded placements across platforms like Discover and Gmail. The transition is expected to occur gradually, with Google advising advertisers to…
If you’ve logged into Google Ads recently, you might have noticed something strange—a new “Internal Tools” button with a lock icon, mysteriously labeled “Audience Builder.” You’re not alone; many advertisers are scratching their heads over this sudden appearance. So, what’s going on? Earlier today, Google Ads users across the board started seeing this “Internal Tools”…
The reason why most RIA firms fail at lead generation is because they attempt too many things at once, and do them in the wrong order. Here, we offer a blueprint with the crucial aspects that determine success or failure in this competitive landscape. Before We Get Started Here are some key insights and recommendations: …
