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TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets, manually adjusting bids, or over-segmenting your campaigns, you’re wasting budget and slowing down growth. Meta’s algorithm is more powerful than ever, but it needs data to work properly. And that’s…
Instagram is working on a separate app for Reels, trying to compete more aggressively with TikTok. Meta is banking on TikTok’s uncertain future and trying to capture users looking for a new short-form video platform. But let’s be honest—do people really want yet another app? We’ve seen Meta try and fail at this before (RIP…
Instagram is rolling out a new ad format called Testimonials, allowing brands to pay creators to leave endorsements in the comment section of their posts. Instead of producing full videos or photo content, creators can now write short, 125-character testimonials as a paid collaboration. The goal? Make influencer partnerships more seamless by integrating them directly…
Opinion from Elliot Tousley I still remember the exact moment I realized award shows just didn’t matter to me anymore. A few days ago, I was sitting in my living room in Charlotte, casually scrolling through Instagram, when I saw a headline about the Grammys. I thought, Wait, the Grammys were last night? Back in…
TLDR: Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising ad costs to new players like AppLovin making waves, the game is evolving fast. 2024 set the stage with some major trends, but 2025 is where things are really going…
TLDR: Our team has been analyzing trends across hundreds of accounts, and here’s what’s coming in 2025: The social advertising landscape isn’t just changing – it’s transforming completely as we head into 2025. Between Meta’s constant algorithm updates, new attribution methods, and diminishing technical levers, advertisers need to adapt fast to stay competitive. When we…
Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff, just the stuff you need to know to keep your strategy alive. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you…
AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with European privacy regulations, it has the potential to be implemented in the United States if it performs well. For advertisers, this would mean reduced reach, higher CPCs, and tougher competition…
