TikTok officially rolled out its Search Ads in September 2024. This move allows brands to appear in search results when users look up specific keywords. Think of it as a blend between Google’s search ads and TikTok’s discovery-based content. The platform’s strength lies in its highly engaging video content, which now serves as the basis…

If you’re running Facebook ads in Q4, it’s important to know about Meta’s election advertising blackout happening this year from October 29th to November 5th. Meta does this every election year, pausing the creation of new ads in the Social Issues, Elections, or Politics category. While this is specifically meant for political ads, it could…

Meta is rolling out changes to its Business Tools, focusing on tightening data restrictions, impacting how advertisers use custom audiences and track performance. Soon, certain data—like parts of URLs and custom parameters—will be restricted, making it harder to track users and customize ads. This change comes as Meta strengthens its privacy policies, reducing the risk…