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Opinion from Elliot Tousley I still remember the exact moment I realized award shows just didn’t matter to me anymore. A few days ago, I was sitting in my living room in Charlotte, casually scrolling through Instagram, when I saw a headline about the Grammys. I thought, Wait, the Grammys were last night? Back in…
TLDR: Big changes are coming to digital marketing in 2025, and if you want to stay competitive, you’ll need to keep up. From Google’s rising ad costs to new players like AppLovin making waves, the game is evolving fast. 2024 set the stage with some major trends, but 2025 is where things are really going…
TLDR: Our team has been analyzing trends across hundreds of accounts, and here’s what’s coming in 2025: The social advertising landscape isn’t just changing – it’s transforming completely as we head into 2025. Between Meta’s constant algorithm updates, new attribution methods, and diminishing technical levers, advertisers need to adapt fast to stay competitive. When we…
Welcome to the first DigitalPulse of 2025! We’ve cut through the noise to bring you what actually mattered in January from the digital marketing world. No jargon, no fluff, just the stuff you need to know to keep your strategy alive. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you…
AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with European privacy regulations, it has the potential to be implemented in the United States if it performs well. For advertisers, this would mean reduced reach, higher CPCs, and tougher competition…
Welcome to the last Digital Marketing Insights that covers 2024. Instead of highlighting only within December, we’ve taken all the most important insights from the year and boiled it down into one post. Subscribe to get monthly updates Get access to our industry trends newsletter delivered to your inbox so you never miss a beat….
Meta just gave advertisers a new tool to work with: overlay ads on Instagram Reels. These banner-style ads appear at the bottom of Reels during playback, creating a fresh way to get your brand in front of engaged audiences. With single-image and carousel formats available, this is another move by Meta to help advertisers tap…
Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images, prices, and links to sellers’ websites when they search for specific items on YouTube. For advertisers, this opens up a great chance to connect with potential customers already looking for…
