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AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this… AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin…
AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it this way, AppLovin used to serve ads for Angry Birds while you were playing Candy Crush. Now, they’re serving highly targeted ads for direct-to-consumer (DTC) brands in apps & games…
Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with European privacy regulations, it has the potential to be implemented in the United States if it performs well. For advertisers, this would mean reduced reach, higher CPCs, and tougher competition…
Meta just gave advertisers a new tool to work with: overlay ads on Instagram Reels. These banner-style ads appear at the bottom of Reels during playback, creating a fresh way to get your brand in front of engaged audiences. With single-image and carousel formats available, this is another move by Meta to help advertisers tap…
Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images, prices, and links to sellers’ websites when they search for specific items on YouTube. For advertisers, this opens up a great chance to connect with potential customers already looking for…
Ever feel like your Meta Ads budget just isn’t adding up? You’re not alone. Even if you’re carefully setting and monitoring your budget, Meta’s algorithm has a few quirks that can lead to overspending—or even underspending—without you realizing it. Your budget is more of a suggestion than a rule in Facebook’s eyes. Meta’s algorithm adjusts…
TLDR What’s Happening? Meta is shaking things up with a big change to how it handles ads for health and wellness brands. Under a broad new definition, businesses in this category will no longer be able to share key event data with Meta, so you won’t be able to optimize for events like “Purchase” or…
Big news—Meta is rolling out ads on Threads starting in early 2025! If you’re not familiar, Threads is Meta’s text-based social platform that’s been giving X (formerly Twitter) some serious competition. With 275 million monthly active users already on the app, this move has huge implications for businesses looking to reach a growing audience. Via…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the mind, these marketing insights will primarily focus on performance and takeaways from the biggest e-commerce days of the year. Happy Holidays! Subscribe to get monthly updates Get access to our…
You just finished your first month running PPC ads for a client and you wake up to an email like this: “Hey Marketing Guy, I’d like to get an update on the status of our ads – pronto. How much $$$ are we making?” So you log into Google Ads, click over to the campaign…
