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Ever feel like your Meta Ads budget just isn’t adding up? You’re not alone. Even if you’re carefully setting and monitoring your budget, Meta’s algorithm has a few quirks that can lead to overspending—or even underspending—without you realizing it. Your budget is more of a suggestion than a rule in Facebook’s eyes. Meta’s algorithm adjusts…
TLDR What’s Happening? Meta is shaking things up with a big change to how it handles ads for health and wellness brands. Under a broad new definition, businesses in this category will no longer be able to share key event data with Meta, so you won’t be able to optimize for events like “Purchase” or…
Big news—Meta is rolling out ads on Threads starting in early 2025! If you’re not familiar, Threads is Meta’s text-based social platform that’s been giving X (formerly Twitter) some serious competition. With 275 million monthly active users already on the app, this move has huge implications for businesses looking to reach a growing audience. Via…
A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. With Black Friday and Cyber Monday being fresh on the mind, these marketing insights will primarily focus on performance and takeaways from the biggest e-commerce days of the year. Happy Holidays! Subscribe to get monthly updates Get access to our…
You just finished your first month running PPC ads for a client and you wake up to an email like this: “Hey Marketing Guy, I’d like to get an update on the status of our ads – pronto. How much $$$ are we making?” So you log into Google Ads, click over to the campaign…
Meta just rolled out a major update that could change the way we run ads for Awareness and Engagement campaigns. The new ‘Target Frequency’ option, previously available only for reservation campaigns, is now part of auction-based ads. This feature adds more control over how often your audience sees your ads, giving you the power to…
Meta just revealed several updates aimed at enhancing video content creation and AI-powered ad tools across Facebook and Instagram. With video now accounting for 60% of user time on Meta platforms, these changes aim to help advertisers create more dynamic, engaging content without extensive resources. What’s Happening? At Advertising Week, Meta announced new tools to…
TikTok officially rolled out its Search Ads in September 2024. This move allows brands to appear in search results when users look up specific keywords. Think of it as a blend between Google’s search ads and TikTok’s discovery-based content. The platform’s strength lies in its highly engaging video content, which now serves as the basis…
If you’re running Facebook ads in Q4, it’s important to know about Meta’s election advertising blackout happening this year from October 29th to November 5th. Meta does this every election year, pausing the creation of new ads in the Social Issues, Elections, or Politics category. While this is specifically meant for political ads, it could…
In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! This month, we’re looking at the types of creative that you should be testing…
