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Meta just rolled out a major update that could change the way we run ads for Awareness and Engagement campaigns. The new ‘Target Frequency’ option, previously available only for reservation campaigns, is now part of auction-based ads. This feature adds more control over how often your audience sees your ads, giving you the power to…
Meta just revealed several updates aimed at enhancing video content creation and AI-powered ad tools across Facebook and Instagram. With video now accounting for 60% of user time on Meta platforms, these changes aim to help advertisers create more dynamic, engaging content without extensive resources. What’s Happening? At Advertising Week, Meta announced new tools to…
TikTok officially rolled out its Search Ads in September 2024. This move allows brands to appear in search results when users look up specific keywords. Think of it as a blend between Google’s search ads and TikTok’s discovery-based content. The platform’s strength lies in its highly engaging video content, which now serves as the basis…
If you’re running Facebook ads in Q4, it’s important to know about Meta’s election advertising blackout happening this year from October 29th to November 5th. Meta does this every election year, pausing the creation of new ads in the Social Issues, Elections, or Politics category. While this is specifically meant for political ads, it could…
In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! This month, we’re looking at the types of creative that you should be testing…
YouTube has expanded a new ad format called “pause ads.” Whenever you pause a video on YouTube, you might soon see an ad pop up on the side of the screen during that pause. It’s been tested since 2023, and due to positive feedback from advertisers, it’s now available for wider use. So, what does…
Meta is rolling out changes to its Business Tools, focusing on tightening data restrictions, impacting how advertisers use custom audiences and track performance. Soon, certain data—like parts of URLs and custom parameters—will be restricted, making it harder to track users and customize ads. This change comes as Meta strengthens its privacy policies, reducing the risk…
In our ‘Creative Trends’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! Speak To Your Intended Audience FIGS connects with healthcare professionals by using language familiar…
In our ‘Creative Spotlight’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)! Going Viral Reviews Here Happy Mammoth uses their number of reviews to create social…
