Amazon Ads are changing fast, and if you’re not paying attention, you’re already behind. Every year, competition gets tougher, costs go up, and new ad formats shake things up. What worked last year might not cut it in 2025. Staying ahead means knowing where Amazon is headed and adjusting your strategy before everyone else catches on. 

Here’s what we expect to happen—and what you should do about it.

1. Amazon Prime Video Ads Are About to Blow Up

Amazon’s ad-supported Prime Video model has been a massive success, and they’re only going to expand it further. In 2025, expect to see more ads integrated into streaming content, from traditional commercials to interactive product placements. Amazon will likely roll out new ways for brands to engage viewers, making Prime Video an even bigger player in the digital advertising space.

What You Should Do

• Start investing in video ads now: if you haven’t already, now’s the time to build out high-quality video ads. Amazon’s streaming platform is a visual experience, so you’ll need engaging, professional-looking ads to stand out.
• Test interactive ad formats: Amazon will likely introduce new ways for customers to engage with ads, like clickable product links within videos. Stay ahead by experimenting with these formats early.
• Focus on storytelling: Traditional commercials won’t cut it anymore. Customers engage more with ads that feel natural and provide value. Consider brand storytelling and lifestyle-focused ads rather than just product showcases.

2. Live Shopping & Influencer Collabs Will Take Off

Amazon is leaning hard into social commerce, and it’s clear they see live shopping and influencer marketing as major growth areas. With features like Amazon Live and TikTok-style shoppable content avenues, they’re turning the shopping experience into an interactive event. Expect more influencer-driven product showcases, live Q&A sessions, and a deeper integration of social media with Amazon’s marketplace.

What You Should Do

• Partner with Amazon influencers: Amazon’s influencer program is expanding, and influencers are already driving huge sales. Work with creators who have an engaged audience in your niche to showcase your products in live streams.
• Leverage Amazon Live for product launches: Treat Amazon Live like an event. Use it to launch new products, answer questions in real-time, and build hype with exclusive discounts for viewers.
• Repurpose live content across platforms: Don’t let your live shopping content go to waste after the event ends. Clip highlights and share them on Instagram, TikTok, and YouTube to maximize reach.

3. Voice Search & Alexa Shopping Ads Will Grow

Voice shopping is becoming a bigger part of e-commerce, and Amazon is leading the charge with Alexa and Echo devices. More people are using voice commands to find and buy products, and Amazon will likely introduce more advertising options in this space. Brands that optimize for voice search will have an edge, as customers expect quick, spoken responses instead of scrolling through search results.

What You Should Do

• Optimize your product listings for voice search: Think about how people talk vs. how they type. Instead of “wireless noise-canceling earbuds,” someone might say, “Alexa, find the best noise-canceling earbuds for travel.” Adjust your listings accordingly.
• Write conversational descriptions: Make sure your product descriptions sound natural when read out loud. Keep them simple, clear, and easy to understand.
• Use long-tail keywords: Voice search is more conversational, meaning longer, question-based keywords will perform better. Try phrases like “best coffee maker for small kitchens” instead of just “coffee maker.”

4. Amazon Ads Will Get More Competitive (And Expensive)

Via Statista

Amazon advertising costs are rising every year as more brands increase their budgets. With the platform becoming more crowded, CPC (cost-per-click) will continue to climb. To stay competitive, brands will need to focus on refining their keyword strategy, improving conversion rates, and exploring alternative ad options like Amazon DSP to reach new audiences.

What You Should Do

• Go after long-tail, lower-competition keywords: Instead of fighting for high-CPC keywords, look for more specific, niche search terms. These tend to have lower competition and convert better.
• Optimize your product listings for conversions: Make sure your product pages are designed to convert. High-quality images, compelling descriptions, and A+ Content can make a huge difference in maximizing your ad spend.
• Test Amazon DSP and upper-funnel tactics: Don’t rely only on PPC ads. Amazon’s Demand-Side Platform (DSP) allows for programmatic ad placements beyond traditional search ads, helping you reach new customers before they even start searching.

Amazon Ads in 2025 are going to be more competitive than ever. The brands that get ahead of these trends now will win. Need help tightening up your strategy? Let’s chat! We’ll help you build a plan that keeps you on top.