AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this point. I guess it makes sense, because their stock did this…

AppLovin has been around for a while, having been established on 2012. But prior to breaking into e-commerce, AppLovin largely promoted apps & games within…..other apps & games. So for whatever reason, they had the bright idea in 2024 to start promoting e-commerce brands within apps & games.

Think about it this way – AppLovin used to promote Angry Birds when you were playing Candy Crush.

Now, AppLovin has entered into the arena of fully promoting brands through apps.

This isn’t hyperbole either, one of our clients drove $1.265 MILLION dollars of revenue in 6 WEEKS:

7 day click revenue ONLY too, no view through revenue

As we see advertisers moving more of their spend toward new customer acquisition and upper funnel, AppLovin appears to be entering the e-commerce space at the perfect time.

What’s it look like?

Here’s an example of an ad run on AppLovin provided to us:

What’s the catch?

AppLovin has a waitlist, and of that waitlist they’re currently only allowing advertisers into the program who spend $600k/mo or more on Meta.

We’ve started to work with AppLovin and have been getting our clients in. If you spend over $600k/mo on Meta, reach out and we can likely get you in immediately. If you’re under $600k/mo, we can get you into a pipeline and possibly get you in too – there just may be a wait depending on how much they’re letting in.

On top of this, right now AppLovin is giving $10k of free advertising to those who join so they can “prove it” prior to you 

What does it look like to get in?

It’s actually really simple – essentially a 6-step onboarding process.

1. Fill out a couple onboarding forms
2. Sign an I/O
3. Send over top Meta assets with a variety (at least 5) – static + video
4. We build a campaign structure & assets with creative provided
5. Account launches, goes through learning
   • Roughly $5k of the $10k will be spent on learning the audience, results tend to improve drastically after that
6. Layering on additional campaign types & scale. Will require consistent refreshing creative

We’ve onboarded clients in as little as 48 hours.

Is this revenue real of some sort of gimmick?

The kicker here is that revenue is tracked really 3 ways – 0 day click, 7 day click, and a post purchase survey.

That’s right, 0 day or 7 day click is amazing. This means people are literally clicking on the ad and either completing the purchase right away or within 7 days. We find that most of this revenue is impulse purchasing or fast to purchase.

The post purchase survey should always be used as a way to ensure that these ads are truly the deciding factor behind the customer purchase.

Ultimately, the data doesn’t lie. There’s a reason why mobile commerce revenue has and will continue to eat up market share:

If you’re looking to learn more about AppLovin for E-Commerce, check out our exhaustive guide here:

AppLovin’s E-Commerce Pilot Product, The Exhaustive Guide

Otherwise, reach out and we can help guide the process for you!