In our ‘Creative Spotlight’ series, we showcase some of the best creative we’ve seen this month. Whether it be for creativity, effectiveness, or a mix of both, we’re taking note of what these companies are doing right (and you should too)!

Going Viral Reviews

Here Happy Mammoth uses their number of reviews to create social proof and build a bit of FOMO. It’s not important what the reviews say, many of them can’t even be read. However, the quantity of reviews behind the product show create trust and make consumers feel like this is the next big thing they need to try out.

Infographics With Emotion

We’ve seen the number of infographics ads increase heavily this month. We recommend trying to push more ads in this direction. A common error for infographic ads is that they focus too heavily on the technical elements and not on the emotion portion. This example could say something like “tapered arms” to speak to the cut of their shirts, but instead they say “look more muscular”. The consumer only cares about the tapered arm cut because of the end result, so skip the technical jargon and speak right to what they want.

Using Native Text

This example is a basic new product announcement or could be pivoted to a single USP call out ad. The strength of this is ad is the format of the text. By using fonts and styling that are organic to the platform, consumers are more likely to stop scrolling and take a look at the ad. We’d love to see a version of this using review text!

Stop Motion Product In Use

For this product, typically you’d see lots of “3 bags in 1” or “30L to 66L expandable backpack” text/a creator talking to explain the benefits. But none of that would have been as impactful as seeing this product fully convert and show off it’s capabilities. This is the perfect example of why seeing a product in action is more important than telling your consumers about it. The stop motion is a fun element that allows you to see the product while not being distracted by a person.

3 Locations

This shoe sells itself on being water proof, drying quickly, and being durable for all day hiking. By putting the shoe in front of all 3 locations at one time they’re very quickly communicating the shoe’s versatility. It’s a niche ad, but it can be pivoted to a variety of use cases.

Solution-Focused for Solution

Creative for services can be TOUGH. There isn’t much of a product to show. Lemonade does a great job highlighting how this service can provide a critical need during a crucial time.

That’s it for our creative findings for this month! Check back every month for more companies that are doing creative right.