Digital Pulse (Digital Marketing Industry Insights) – November 2024
On-Page SEO Services
Build for your audience (but also for search engines).
On-page optimization might sound straightforward, but it's easy to mess up. When done right, it can make or break your online visibility. From high-quality content to the nitty-gritty of meta tags, every aspect matters. Without solid on-page optimization, you risk blending right into the already oversaturated digital world. And let’s face it, “good enough” isn’t going to get you on page one.
Success Story
Alan helped 3x Marathon Sports organic traffic in just 1 year! 🏃♂️
"Marathon Sports put their trust in us to help grow their traffic and revenue in October 2022."
- First, we fixed major technical issues.
- Then we created/optimized metadata and content across category and product pages for purchase-intent keywords.
- We perfected the site's internal linking structure.
- We built out buyer's guides for "best" keywords that round up the top products across different categories.
- We worked with New Media Campaigns to successfully migrate from a flat Shopify site structure to a slicker subfolder structure in WordPress.
- We condensed unique URLs for product variants into single URLs for each product during the migration mentioned above.
Results:
Organic Sessions
206%![Up Arrow]()
Non-Branded Clicks from Google
465%![Up Arrow]()
Top 3 Non-Branded Keyword Rankings
517%![Up Arrow]()
Where content is king, optimization is queen.
Navigating the world of on-page SEO can be overwhelming. If you're in-house or a one-person show, it becomes really difficult to achieve the necessary attention to detail. Sweeping your website for minor SEO tweaks once a year just doesn’t cut it nowadays. And that's where we come in. Our seasoned SEO team ensures your content is not only valuable but also search-engine friendly at all times. Let's make your content work for you, not against you.
Support
Joel Beger
Developer
Support
Daniel Lagan
IT/Analytics Specialist
SEO
Tyler Ziton
SEO Account Lead
SEO
Alan Lucy
Senior SEO Account Lead
SEO
Leah Harper
Senior SEO Account Lead
SEO
Tyler Higginbotham
SEO Account Lead
Support
Adam King
Senior SEO Specialist
What makes our on-page SEO services stand out among the rest?
Custom strategy, every time.
Your content is unique, and it deserves a unique approach. We deep dive into your site's content, ensuring every keyword, tag, and meta description is adjusted to perfection. While SEO rules are universal, how they apply to your content is an art in itself. We tailor strategies that not only suit your brand voice but also drive traffic and maximize conversions.
We've helped businesses just like yours.
Content trends come and go, but core on-page optimization principles remain. Our team has been optimizing pages since search engines first indexed content. We've seen every algorithm update, and with every change, we've refined our strategies. Our history in the game gives us an edge, ensuring your content is not only optimized for now but also future-proofed for later.
We see the forest.
As simply as we can put it, we don’t waste time on metrics that aren’t meaningful to your business. Whatever aspects we focus on, the end goal is always to increase revenue and move your business forward. And if you do PPC with us as well, we operate on MER models to ensure that your SEO efforts are working together seamlessly with your paid search and paid social.
Our contracts are month-to-month.
Every month, we aim to prove ourselves to our clients, again and again. We believe that a quality service, which drives real value, should not need to lock anyone in long-term. The freedom is yours to leave, but we're dedicated to making sure you'll never want to.
Testimonials
We prioritize our client's growth.
You are missing that key piece of the puzzle—the one that will take your business to the next level. You've tried everything, but nothing seems to work. You're frustrated, and you're not sure what to do next. We get it. We've been there. We've helped hundreds of businesses just like yours and we know what works and what doesn't. We're here to help you succeed.
"Digital Position is an excellent extention of our team. We have worked with them for about a year to scale our business at a profitable level, and have accomplished that time and time again. Unlike many partners, they are always proactive to meet our needs and address any concerns. I highly recommend the Digital Position team!"
Jason Jabaut
Chief Operating Officer at Fleet Feet
"I connected with Digital Position and I wasn't sure exactly what I needed. They saw the opportunity to take our direct-to-consumer website and really just blow it up - it's something that I didn't realize the potential for myself. They went above and beyond to make sure the website, user experience, SEO, and PPC was in top-top shape. They've just done a phenomenal job for us."
Mike Shelley
Founder at Sgt Knots
We've got all the bases covered.
When it comes to on-page optimization, there’s a myriad of elements to consider. You can’t neglect one without it affecting overall performance, so being thorough is key. We’ve broken down some of the most crucial elements for you:
Content writing
Write high-quality, informative content that is relevant to your target audience and satisfies their search intent.
Use your target keywords throughout your content, but avoid keyword stuffing.
Use synonyms and LSI (latent semantic indexing) keywords to make your content more rich and informative.
Structure your content with headings and subheadings to make it easy to read and scan.
Include images, videos, and other multimedia content to break up your text and make your content more engaging.
Title tags
Include your target keyword in the title tag of each page.
Write clear and concise title tags that accurately reflect the content of your page.
Keep your title tags under 60 characters to ensure that they are fully displayed in search results.
Meta descriptions
Write compelling meta descriptions that encourage users to click on your search results.
Include your target keyword in the meta description, but avoid keyword stuffing.
Keep your meta descriptions under 160 characters to ensure that they are fully displayed in search results.
Header Tags
Use header tags (H1, H2, H3, etc.) to structure your content and make it easy to read and scan.
H1 tags should be the overarching topic of the page while each subsequent heading of H2s, H3s, etc, gets more detailed, creating a hierarchy of information.
Include your target keyword in the H1 tag of each page.
Image optimization
Optimize your images for search engines by using descriptive alt text and file names.
Use relevant keywords in your image alt text and file names.
Compress your images to reduce their file size to 100KB or less if possible to improve page speed.
Internal linking
Link to other relevant pages on your website using internal links.
Use relevant anchor text for the linked page to improve its authority for the given text.
Avoid linking to too many pages from a single page, this will water down the value of the rest of the links.
Meet![Image]()
We didn't like the reporting options out there, so we built our own! DataPulse allows you to log in and follow along with your performance. Anything that we can see in your accounts? Yeah, you can see it too!
We're an open book, every step of the way.
Every Digital Position client gets full access to a managed DataPulse profile for their business.
- Precise PPC & SEO Performance Tracking
- Auto Updating Dashboards
- Performance Forecasting with Current Month Projections
- Account Performance Alerts
- Campaign Optimization Scripts
- Unlimited Data Retention
- Year Over Year Performance Comparisons
- Granular Data Filters
FAQs
On-page SEO involves tailoring specific elements on your website to improve its performance in search engine rankings. We work on things like your meta descriptions, HTML code, keyword usage, and content quality to help make your site more visible and appealing to both search engines and users.
Having on-page SEO services is crucial. It keeps you optimized for how search engines interpret your site and determine where it should rank in search results. Good on-page SEO means your site will be more readily found by folks looking for your services, driving more organic traffic to your site. It's all about maximizing your visibility and user experience.
Our contracts are month-to-month, always. No long-term obligations here. We believe in proving our value to you month in, month out. It's one of the reasons our clients stay with us for an average of 4 years.
You'll have a dedicated Slack channel for communication and we hold monthly strategy calls. Plus, we provide monthly reports and give you access to DataPulse, our proprietary software that lets you view all of your metrics in real-time!
While on-page SEO services focus on optimizing parts within your website, Local SEO specifically targets improving your online visibility within a geographic area. Both are essential depending on your business needs, but they require different tactics. For example, Local SEO will lean more into Google Business and online reviews.
Because we custom-build each strategy to suit your needs, our pricing varies from business to business. We take into account your budget, whether you need PPC, SEO, creative, or a mix, and your unique goals and pain points to ensure your investment delivers the expected results.
E-E-A-T stands for Experience, Expertise, Authority, and Trust, four elements crucial for a site's credibility in Google's eyes. We handle this by optimizing your content to demonstrate your deep knowledge and expertise in your field, building high-quality backlinks to establish authority, and nurturing user trust through positive customer experiences and reviews.
We focus on key elements like your quality content, title tags, URL structure, and meta descriptions as some of the essential parts of On Page Optimization Services. But let's not forget about image optimization and the role user experience plays in SEO! We've got all these areas covered to help your site rank better.
How you do one thing is how you do everything.
It's time for you to feel what a marketing agency with the right priorities can do for you. We're ready when you are. 🚀
