Hey everyone!

Starting now, advertisers can now create audience segments using videos created by other YouTube creators. This is a game-changer for anyone looking to expand their reach and make the most out of YouTube’s vast content ecosystem.

What’s happening?

YouTube has rolled out a new feature that lets you create audience segments on YouTube videos or channels made by other creators. This means that if a popular creator’s video aligns with your brand or product, you can now target viewers who have interacted with that video, even if it’s not on your channel.

Previously, remarketing on YouTube was limited to your own content, so this is a pretty significant shift that opens up a lot of doors for advertisers. 

1. Increased Reach: You can now reach audiences who have shown interest in specific types of content without having to produce that content yourself.
2. Better Targeting: By remarketing to viewers who have already engaged with related content, your ads will likely resonate more, leading to higher engagement rates.
3. Cost-Effective: Instead of investing heavily in producing new content, you can capitalize on the success of existing videos by other creators.
4. Collaboration Opportunities: This feature encourages collaborations between brands and creators, offering a seamless way to integrate your products into content that’s already performing well.

Now, brands can leverage content they didn’t create but that their audience has engaged with, making campaigns more versatile and potentially more effective.

Here’s how to get started.

1. Identify Relevant Videos: Find creators whose content aligns with your brand or product. These could be videos where your target audience is already engaging.
2. Set Up Your Campaign: In YouTube’s campaign setup, select the new option to create a remarketing segment based on another creator’s video. This is located in the segment setup under “Select a video made by a YouTube creator.”
3. Monitor and Optimize: As with any campaign, keep an eye on performance metrics. You may find that certain creators’ content drives better engagement than others, continuously refine your strategy.
4. Explore Collaboration: Reach out to creators for potential collaborations. This can be a mutually beneficial way to maximize the impact of your campaigns.

This update is still fresh, and navigating it might feel a bit tricky. If you’re not sure how to take full advantage of this new feature, we’re here to help. Reach out to us today, and we’ll work together to create a remarketing strategy that boosts your campaign’s performance.

Let’s make the most of this new opportunity!