Hey everyone,

Google Ads will no longer accept debit or credit card payments for some advertisers. Instead, you’ll have to switch to alternative payment methods like monthly invoicing or direct debit. This means no more simply charging your ads to your credit card—it’s time to adjust your payment setup.

Who Is Affected?

Not every advertiser will need to make this switch immediately, but if you’re one of the impacted accounts, you’ll receive a notification soon. If you spend over $5,000 per month on Google Ads, this change is likely to apply to you sooner. Even though Google hasn’t set a minimum spend threshold for this change, larger accounts are the primary targets.

If your account is affected, you must switch your payment method and failure to do so could lead to your ads being paused, which nobody wants. This is especially important for businesses that rely heavily on consistent ad performance.

For our clients, we’ll be reaching out to ensure you’re set up correctly. We’re here to help you navigate these changes smoothly.

Next Steps

Here’s what you need to do:

1. Check Your Notifications: If you get an alert from Google, don’t ignore it. It’ll tell you if your account is impacted.

2. Choose Your New Payment Method: If you’re switching to monthly invoicing, make sure your business meets the eligibility criteria (e.g., spending $5,000+ per month, good account standing). For direct debit, have your bank details ready.
3. Update Your Google Ads Account: Log in and update your payment method in the “Billing & payments” section. If you’re unsure how to do this, let us know and we can work with you to get it resolved. 
4. Avoid Suspension: Make sure everything is set up before the change impacts your account. If your payment method isn’t updated, your ads could stop running, which could disrupt your business.

Need Help?

If you’re unsure whether this change affects you or how to update your payment method, we’re here to help. Contact us today, and we’ll guide you through the process to ensure your ads keep running smoothly.

Don’t wait—let’s make sure you’re all set for this change!