Big news! Google Ad Manager just rolled out new curation tools that let agencies like us create customized ad packages. These tools are a game-changer, giving us more control over audience targeting and ad placement to deliver better results for your business.

Here’s everything you need to know about these updates and how they’ll help improve your campaigns.

What’s Included in the Update?

The new curation tools let us:

• Create custom audience groups: You can now group people based on specific demographics, behaviors, or interests to better match your ideal customer profile.
• Bundle ad inventory: Whether it’s premium placements or specific themes, we can organize ad spaces to align with your campaign goals.
• Offer flexible ad-buying options: We’ll package everything in a way that simplifies decisions, making the whole process easier and more effective.
• Streamline campaign workflows: Everything is managed in one place, so we can launch campaigns faster and with fewer headaches.
• Provide better reporting: With curated packages, we can deliver clearer insights about who your ads are reaching and how well they’re performing.

Via Google Ad Manager Blog

How This Impacts You

These new curation tools mean big opportunities for your advertising. By allowing us to customize your audience targeting and ad placements, we can deliver campaigns that work harder for your business. 

Whether you’re looking to reach a niche market or make the most of your ad budget, this update gives us more ways to create meaningful connections with your audience and drive results.

• More precision: Your ads will reach the exact audience you want to target, increasing engagement and conversions.
• Smarter spending: By focusing your budget on inventory that performs, we can reduce wasted ad spend and improve your ROI.
• Better insights: You’ll get detailed performance reports that show exactly what’s working and where there’s room to improve.

Next Steps

This update gives us more tools than ever to take your campaigns to the next level. By keeping everything focused and efficient, you’ll be able to target subsections of users with more precision and see improved results by targeting users who are most likely to convert with your brand.

1. Review your campaigns: We’ll look at your current strategy to identify where curated packages can add the most value.
2. Build customized solutions: Using the new tools, we’ll create packages tailored to your business goals and audience.
3. Monitor and refine: Once we launch, we’ll track performance and make tweaks to ensure you’re always getting the best results.

Ready to Level Up Your Advertising?

These updates are here to help us create smarter, more effective campaigns for you. Want to learn how we’ll use Google Ad Manager’s curation tools to maximize your results? Let’s connect and chat about your next steps—reach out today!