Big news—Meta is rolling out ads on Threads starting in early 2025! If you’re not familiar, Threads is Meta’s text-based social platform that’s been giving X (formerly Twitter) some serious competition. With 275 million monthly active users already on the app, this move has huge implications for businesses looking to reach a growing audience.

Via SLATE

What’s Happening?

Threads launched in 2023 and quickly became one of the fastest-growing platforms Meta has ever introduced. Now, Meta plans to monetize that user base by introducing ads, managed by the Instagram advertising team. Starting early next year, select advertisers will be able to run campaigns on Threads, creating a whole new way to connect with their audience.

The rollout is just the beginning—Meta has indicated Threads isn’t expected to generate major revenue in 2025, which gives businesses plenty of time to test strategies while the platform and its ad tools evolve.

How This Affects You

For businesses, this move opens up some exciting opportunities:

• New Ways to Reach Audiences: Threads already has a huge user base, and it’s growing fast. Ads on this platform could put your brand in front of highly engaged users who crave real-time interactions.
• Less Competition for Now: Since Threads ads will roll out slowly, there’s a chance to stand out early before the space becomes more saturated. CPCs and CPMs will be at their all-time lowest as early adoption settles in, which gives you the best chance to take advantage of the platform with the least possible risk. 
• Experiment-Friendly Environment: With Meta still refining the ad experience on Threads, you’ll have time to test and optimize your approach without immediate pressure to compete with massive ad spends.

Next Steps

If you’re looking to take advantage of this untapped audience, here’s what you need to do until the platform launches in 2025

1. Keep an Eye on Updates: Meta will likely release more details about ad formats and targeting options soon. Stay informed so you’re ready when Threads ads go live.
2. Evaluate Your Audience: Does Threads’ demographic align with your ideal customers? If so, this could be a perfect space to build relationships and brand loyalty.
3. Plan Your Budget: Think of Threads as a complementary channel for now. Allocate a portion of your ad spend to test its effectiveness while keeping the bulk of your budget focused on proven platforms like Google, Meta, & Amazon. 
4. Consider Testing Ads On X: Since the platform is very similar to X, you may be able to derive some best practices from putting a few ad dollars on the platform. Then when Threads launches its advertising platform, you’ll be ahead of the game before it even starts. 

Let’s Talk Strategy

Ads on Threads are a new frontier, and getting in early could be a huge win for your business. If you want to explore how to make Threads work for you, our team is here to help. Schedule a call with us today to discuss your goals and how we can build a strategy that takes advantage of this exciting platform.