Tracking lead form submissions in Google Ads has always been a bit of a headache—especially if you don’t have a dev team on standby. But Google just rolled out a new update to Google Tag Manager that makes setting up conversion tracking completely codeless.

Via David Quaid on X

That’s right—no more messing with JavaScript, no more tracking errors, and no more painful implementation processes. Now, you can set up form submission tracking with just a few clicks inside Google Tag Manager (GTM), making it easier than ever to monitor leads and optimize campaigns.

What’s Happening?

Google has added a new form-tracking feature to Tag Manager that lets advertisers track lead form submissions without any coding. The key updates include:

• Codeless Event Detection: GTM can now automatically track form submissions without needing manual event scripts.
• More Flexible Tracking: Works for different types of forms and various submission methods (so your tracking doesn’t break just because your form isn’t standard).
• Multi-URL Support: You can track conversions across different landing pages, giving you more complete data on form submissions.

This update is a huge deal because setting up lead tracking in GTM used to require custom scripts, manual triggers, and a lot of troubleshooting. Now, it’s a plug-and-play solution that anyone can set up in minutes.

Why It Matters

If you’re running lead generation campaigns, this update saves you time, improves accuracy, and eliminates the hassle of manual tracking. Here’s what this means for your business:

• No More Tracking Headaches: You don’t need a developer to set up lead tracking anymore. GTM now does it for you.
• More Accurate Conversion Data: Codeless event tracking reduces errors and ensures every form submission is properly tracked.
• Better Campaign Optimization: With cleaner data, you’ll know which campaigns, keywords, and landing pages actually drive leads—so you can scale what’s working.

For advertisers running high-volume lead gen campaigns, this is a must-use feature that will make your life a lot easier.

What You Need to Do

If you’re running lead generation campaigns in Google Ads, don’t wait to implement this. Here’s your action plan:

1. Check Your Current Tracking Setup
   • If you’re still using manual event tracking, switch to GTM’s new feature ASAP. It’s easier, faster, and less error-prone.
   • If you’re not tracking form submissions at all, now’s the time to set it up. No excuses anymore.
2. Enable Codeless Form Tracking in Google Tag Manager
   • Inside GTM, set up the new form tracking event and apply it to your lead forms. No coding required.
3. Monitor & Optimize Your Data
   • Watch conversion trends, analyze campaign performance, and refine targeting based on cleaner, more accurate tracking data.

Google finally made form tracking easier, and if you’re running lead gen campaigns, you need to be using this. This update eliminates the hassle of manual tracking, reduces errors, and helps you optimize your ad spend with better data.

If you need help setting this up or want to make sure your conversion tracking is dialed in, let’s talk. We’ll make sure your lead gen campaigns are running at full speed—without the tracking headaches.