Meta just gave advertisers a new tool to work with: overlay ads on Instagram Reels. These banner-style ads appear at the bottom of Reels during playback, creating a fresh way to get your brand in front of engaged audiences. With single-image and carousel formats available, this is another move by Meta to help advertisers tap into one of Instagram’s most popular content types.

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What’s Happening?

Instagram Reels, known for its fast-growing short-form videos, now supports overlay ads designed to integrate seamlessly into the user experience. These ads don’t disrupt playback—they sit at the bottom of the screen and give brands a non-intrusive way to share their message.

You’ll get two options with overlay ads:

• Single-Image Ads: Perfect for straightforward messaging or product highlights.
• Carousel Ads: Great for showcasing multiple products or creating a narrative.

This update is rolling out through Meta Ads Manager, where you can select overlay ads as part of your Stories and Reels placements.

Why This Matters

This feature is already utilized heavily on Facebook, and bringing it over to Instagram Reels proves that the method is actually effective in getting users to know more about your brand or make a purchase. Here’s why overlay ads are worth your attention:

• More Reach in Reels: Reels is one of Instagram’s fastest-growing formats, so adding ads here means more exposure to users who are actively engaged.
• Seamless Integration: These ads blend into the Reels experience without feeling intrusive, keeping users happy while delivering your brand’s message.
• Flexible Formats: You can still use existing Instagram creative to create overlay ads on reel placements, so no need to create dedicated formats for these ads. 

What’s Next?

If you want to get ahead with overlay ads on Instagram Reels, here’s what you need to do:

1. Turn On Overlay Placements: In Meta Ads Manager, select manual placements and include Stories and Reels. This ensures your ads are eligible for the overlay format.
2. Design for Impact: Reels are fast-paced, so your ads need to grab attention immediately. Make sure you’re creative can do this. 

If you need help creating high-impact creative, schedule a call with us and we can determine exactly what your brand needs to scale!

3. Watch the Numbers
   Keep an eye on key performance metrics like impressions and engagement. This will help you refine your strategy and improve results over time.

Let’s Make It Work

Overlay ads are another way to unlock Instagram Reels’ potential for your brand. If you’re ready to try this format or need help getting started, we’ve got your back. Reach out to us today, and let’s talk about how to make this a winning part of your ad strategy.