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PPC ROI Calculator
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Recent Posts

John VickeryJohn Vickery|January 10, 2025
PPC

Google Tests Double Ad Placements

Google is testing a new feature that lets a single advertiser have two ads appear on the same search results page. While this might seem...

John VickeryJohn Vickery|January 9, 2025
NewsPPC

Google Ads Is Automatically Switching You To Broad Match

Heads up! Google Ads has made a change that could impact your campaigns. When you switch to smart-bidding strategies, your exact and phrase match keywords...

John VickeryJohn Vickery|January 8, 2025
PPC

Google Ads May Take Down Your Campaigns Incorrectly

Google just raised the stakes for advertisers. Starting now, if your website violates Google’s spam policies, any ads pointing to it will be automatically disapproved....

John VickeryJohn Vickery|January 3, 2025
News

Facebook and Instagram Are Testing Ad-Free Subscriptions 

Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with...

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

Featured

Grant McKinstrieGrant McKinstrie|November 1, 2024
AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – November 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry...

Jordan LaganJordan Lagan|September 17, 2024
PPCSEO

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free...

Jordan LaganJordan Lagan|April 11, 2024
PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid...

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John VickeryJohn Vickery|December 30, 2024
NewsPPC

Microsoft Ads Just Updated Its Conversion Tracking & Attribution Methods

Microsoft Advertising just dropped some big updates, and they’re all about making ad conversion tracking more precise and privacy-compliant. From rolling out Household Attribution to...

John VickeryJohn Vickery|December 27, 2024
CreativeNewsPPC

Google Ads Just Made Video Advertising Way Easier

Google Ads is stepping up its video game with a brand-new video option in the assets section, and it’s a total game-changer. This update simplifies...

John VickeryJohn Vickery|December 21, 2024
Creative

Meta Rolls Out Overlay Ads on Instagram Reels

Meta just gave advertisers a new tool to work with: overlay ads on Instagram Reels. These banner-style ads appear at the bottom of Reels during...

John VickeryJohn Vickery|December 20, 2024
NewsPPC

Google Expands Shopping Ads to YouTube Search Results

Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images,...

John VickeryJohn Vickery|December 17, 2024
PPC

Why You’re Overspending On Meta Ads

Ever feel like your Meta Ads budget just isn’t adding up? You’re not alone. Even if you’re carefully setting and monitoring your budget, Meta’s algorithm...

John VickeryJohn Vickery|December 13, 2024
NewsPPC

Google Ads Banning Buttons In Display Ads?

Heads up! Google is rolling out a big update to its Misleading Ad Design policy starting January 23, 2025. The focus? Cracking down on those...

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