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AppLovin for E-Commerce, is this the new Meta?

AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this...

Roger Parent|January 16, 2025

Industry InsightsNewsPPC

AppLovin’s E-Commerce Pilot Product, The Exhaustive Guide

AppLovin has been around since 2012, but really exploded onto the e-commerce scene in November 2024 with their announcement of e-commerce ads. Think about it...

Austen Wiley|January 15, 2025

CreativeFeed ManagementIndustry InsightsNewsPPC

Digital Position’s Top 5 PPC Predictions For 2025

TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the...

John Vickery|January 10, 2025

PPC

Google Tests Double Ad Placements

Google is testing a new feature that lets a single advertiser have two ads appear on the same search results page. While this might seem...

Featured

Grant McKinstrie|November 1, 2024

AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – November 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry...

Jordan Lagan|September 17, 2024

PPCSEO

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free...

Jordan Lagan|April 11, 2024

PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid...

John Vickery|January 9, 2025

NewsPPC

Google Ads Is Automatically Switching You To Broad Match

Heads up! Google Ads has made a change that could impact your campaigns. When you switch to smart-bidding strategies, your exact and phrase match keywords...

John Vickery|January 8, 2025

PPC

Google Ads May Take Down Your Campaigns Incorrectly

Google just raised the stakes for advertisers. Starting now, if your website violates Google’s spam policies, any ads pointing to it will be automatically disapproved....

John Vickery|December 30, 2024

NewsPPC

Microsoft Ads Just Updated Its Conversion Tracking & Attribution Methods

Microsoft Advertising just dropped some big updates, and they’re all about making ad conversion tracking more precise and privacy-compliant. From rolling out Household Attribution to...

John Vickery|December 27, 2024

CreativeNewsPPC

Google Ads Just Made Video Advertising Way Easier

Google Ads is stepping up its video game with a brand-new video option in the assets section, and it’s a total game-changer. This update simplifies...

John Vickery|December 20, 2024

NewsPPC

Google Expands Shopping Ads to YouTube Search Results

Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images,...

John Vickery|December 17, 2024

PPC

Why You’re Overspending On Meta Ads

Ever feel like your Meta Ads budget just isn’t adding up? You’re not alone. Even if you’re carefully setting and monitoring your budget, Meta’s algorithm...

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AppLovin for E-Commerce, is this the new Meta?

AppLovin’s E-Commerce Pilot Product, The Exhaustive Guide