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Google Just Gave Us Search Term Visibility in PMax: What It Means For You

Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search...

John Vickery|March 21, 2025

NewsPPC

Bing Is Testing More Ads In Search Results: What You Need To Do

Bing is testing an even more ad-heavy search results page, and it’s not great news for organic traffic. Some users are seeing seven or more...

John Vickery|March 11, 2025

NewsPPC

Google’s Launches New Upgrades To Display Ads: Are They Still Useless?

Google just dropped a bunch of updates to boost the reach and performance of Display ads. They’ve added more inventory on Connected TV platforms like...

John Vickery|March 7, 2025

NewsPPC

Google Ads Now Runs Separate Auctions for Each Ad Placement

Google just quietly dropped a big update, and if you’re running search ads, you need to pay attention. Turns out, Google runs separate auctions for...

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John Vickery|March 25, 2025

NewsPPC

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search...

John Vickery|March 21, 2025

NewsPPC

Bing Is Testing More Ads In Search Results: What You Need To Do

Bing is testing an even more ad-heavy search results page, and it’s not great news for organic traffic. Some users are seeing seven or more...

Elliot Tousley|January 16, 2025

Industry InsightsNewsPPC

AppLovin for E-Commerce, is this the new Meta?

AppLovin appears to have taken the world by storm, so much so that I seem to be getting questions about it almost daily at this...

Austen Wiley|January 15, 2025

CreativeFeed ManagementIndustry InsightsNewsPPC

Digital Position’s Top 5 PPC Predictions For 2025

TLDR: Big changes are coming to paid advertising in 2025, and if you don’t want to fall behind, it’s time to pay attention to the...

John Vickery|January 9, 2025

NewsPPC

Google Ads Is Automatically Switching You To Broad Match

Heads up! Google Ads has made a change that could impact your campaigns. When you switch to smart-bidding strategies, your exact and phrase match keywords...

John Vickery|January 3, 2025

News

Facebook and Instagram Are Testing Ad-Free Subscriptions

Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with...

Grant McKinstrie|January 1, 2025

CreativeIndustry InsightsNewsPPCSEO

2024 Digital Marketing Insights

Welcome to the last Digital Marketing Insights that covers 2024. Instead of highlighting only within December, we’ve taken all the most important insights from the...

John Vickery|December 30, 2024

NewsPPC

Microsoft Ads Just Updated Its Conversion Tracking & Attribution Methods

Microsoft Advertising just dropped some big updates, and they’re all about making ad conversion tracking more precise and privacy-compliant. From rolling out Household Attribution to...

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Google Just Gave Us Search Term Visibility in PMax: What It Means For You

Bing Is Testing More Ads In Search Results: What You Need To Do

Google’s Launches New Upgrades To Display Ads: Are They Still Useless?