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Facebook Ad Audience Targeting Isn’t Dead, You’re Just Using Them Wrong

Every few months, someone declares interest targeting is dead on Facebook. And sure, if you’re expecting it to drive the same ROAS as your best-performing...

John Vickery|March 24, 2025

PPC

The Meta Ads Structure Every Business Should Be Using

TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets,...

John Vickery|March 3, 2025

News

Instagram Might Launch a Standalone Reels App: Here’s What That Means for Marketers

Instagram is working on a separate app for Reels, trying to compete more aggressively with TikTok. Meta is banking on TikTok’s uncertain future and trying...

John Vickery|February 24, 2025

CreativeNews

Instagram’s New Ad Format Pays Creators to Comment On Posts

Instagram is rolling out a new ad format called Testimonials, allowing brands to pay creators to leave endorsements in the comment section of their posts....

Featured

John Vickery|April 1, 2025

PPC

Facebook Ad Audience Targeting Isn’t Dead, You’re Just Using Them Wrong

Every few months, someone declares interest targeting is dead on Facebook. And sure, if you’re expecting it to drive the same ROAS as your best-performing...

John Vickery|March 24, 2025

PPC

The Meta Ads Structure Every Business Should Be Using

TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets,...

John Vickery|January 3, 2025

News

Facebook and Instagram Are Testing Ad-Free Subscriptions

Meta is making waves with a new test: ad-free subscription options for Facebook and Instagram users in Europe. The move is aimed at complying with...

Grant McKinstrie|January 1, 2025

CreativeIndustry InsightsNewsPPCSEO

2024 Digital Marketing Insights

Welcome to the last Digital Marketing Insights that covers 2024. Instead of highlighting only within December, we’ve taken all the most important insights from the...

John Vickery|December 21, 2024

Creative

Meta Rolls Out Overlay Ads on Instagram Reels

Meta just gave advertisers a new tool to work with: overlay ads on Instagram Reels. These banner-style ads appear at the bottom of Reels during...

John Vickery|December 20, 2024

NewsPPC

Google Expands Shopping Ads to YouTube Search Results

Big update! Google has made it possible for Shopping ads to appear directly in YouTube’s search results. That means users can now see product images,...

John Vickery|December 17, 2024

PPC

Why You’re Overspending On Meta Ads

Ever feel like your Meta Ads budget just isn’t adding up? You’re not alone. Even if you’re carefully setting and monitoring your budget, Meta’s algorithm...

Kaylee Price|December 10, 2024

NewsPPC

Meta’s New Restrictions on Health and Wellness Ads: What You Need to Know

TLDR What’s Happening? Meta is shaking things up with a big change to how it handles ads for health and wellness brands. Under a broad...

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Recent Posts

Facebook Ad Audience Targeting Isn’t Dead, You’re Just Using Them Wrong

The Meta Ads Structure Every Business Should Be Using

Instagram Might Launch a Standalone Reels App: Here’s What That Means for Marketers