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Google Search Said ‘Yes’ and ‘No’ to the Same Question. So That’s Fun.

We searched “Are display campaigns good?”: Google said yes.Then we searched “Are display campaigns bad?”: Google also said yes. Cool. Super helpful. This is exactly...

Jordan Lagan|March 26, 2025

PPC

GTM to Automatically Add a Google Tag to All Properties in April

Google’s making a behind-the-scenes change to how Google Tag Manager (GTM) works with Google Ads—and it’s happening on April 10. If you’re like most advertisers,...

John Vickery|March 25, 2025

NewsPPC

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

Big update from Google: Performance Max campaigns now include actual search term visibility, and yes, you can finally add negative keywords straight from the Search...

John Vickery|March 24, 2025

PPC

The Meta Ads Structure Every Business Should Be Using

TLDR: Facebook Ads have changed. If you’re still running campaigns the way you did a few years ago: splitting audiences into dozens of ad sets,...

Featured

Grant McKinstrie|November 1, 2024

AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – November 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry...

Jordan Lagan|September 17, 2024

PPCSEO

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free...

Jordan Lagan|April 11, 2024

PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid...

John Vickery|November 20, 2024

PPC

Meta Ads Adds Frequency Controls To Auction Based Campaigns

Meta just rolled out a major update that could change the way we run ads for Awareness and Engagement campaigns. The new ‘Target Frequency’ option,...

John Vickery|November 18, 2024

PPC

How To Get The Top Quality Score Badge on Google Shopping

Google Shopping is where every Google Ads marketer generates the majority of e-commerce revenue in 2024. The problem is every competitor to your business uses...

John Vickery|November 13, 2024

PPC

Google is Testing Scrollable Ad Categories – Here’s What It Means for You

Google is currently testing a new ad format on search results: scrollable, categorized shopping ads that users can swipe through, right from the top of...

John Vickery|November 9, 2024

NewsPPC

Google Merchant Center’s New Audience Insights: What It Means For Your Business

Google just launched “Audience Insights” in Merchant Center, and it’s a big deal for e-commerce brands looking to capitalize on their customer base in 2025....

John Vickery|November 8, 2024

PPC

Google Ads Now Shows Competitor Impacts: Here’s How to Use It Wisely

Google Ads just made a major update to its Optimization Score, introducing insights into specific competitor impacts on impression share. This new feature highlights when...

John Vickery|November 2, 2024

NewsPPC

The Google Ads Election Pause Might Affect Your Business

With the U.S. election right around the corner, Google announced they’ll be pausing all election-related ads once the polls close on November 5. They’ll use...

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Recent Posts

Google Search Said ‘Yes’ and ‘No’ to the Same Question. So That’s Fun.

GTM to Automatically Add a Google Tag to All Properties in April

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

The Meta Ads Structure Every Business Should Be Using

Featured

Digital Pulse (Digital Marketing Industry Insights) – November 2024

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

More Posts

Meta Ads Adds Frequency Controls To Auction Based Campaigns

How To Get The Top Quality Score Badge on Google Shopping

Google is Testing Scrollable Ad Categories – Here’s What It Means for You

Google Merchant Center’s New Audience Insights: What It Means For Your Business

Google Ads Now Shows Competitor Impacts: Here’s How to Use It Wisely

The Google Ads Election Pause Might Affect Your Business

Learn Pay-Per-Click (PPC) Advertising

Ready to get your marketing on track?

Learn Pay-Per-Click (PPC) Advertising

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Recent Posts

Google Search Said ‘Yes’ and ‘No’ to the Same Question. So That’s Fun.

GTM to Automatically Add a Google Tag to All Properties in April

Google Just Gave Us Search Term Visibility in PMax: What It Means For You

The Meta Ads Structure Every Business Should Be Using

Join our email list

Featured

Digital Pulse (Digital Marketing Industry Insights) – November 2024

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

More Posts

Meta Ads Adds Frequency Controls To Auction Based Campaigns

How To Get The Top Quality Score Badge on Google Shopping

Google is Testing Scrollable Ad Categories – Here’s What It Means for You

Google Merchant Center’s New Audience Insights: What It Means For Your Business

Google Ads Now Shows Competitor Impacts: Here’s How to Use It Wisely

The Google Ads Election Pause Might Affect Your Business

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