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Recent Posts

John VickeryJohn Vickery|November 20, 2024
PPC

Meta Ads Adds Frequency Controls To Auction Based Campaigns

Meta just rolled out a major update that could change the way we run ads for Awareness and Engagement campaigns. The new ‘Target Frequency’ option,...

John VickeryJohn Vickery|November 18, 2024
PPC

How to Get the Top Quality Store Badge on Google Shop

Google Shopping is where every Google Ads marketer generates the majority of e-commerce revenue in 2024. The problem is every competitor to your business uses...

John VickeryJohn Vickery|November 14, 2024
PPC

Google is Testing Scrollable Ad Categories – Here’s What It Means for You

Google is currently testing a new ad format on search results: scrollable, categorized shopping ads that users can swipe through, right from the top of...

John VickeryJohn Vickery|November 9, 2024
NewsPPC

Google Merchant Center’s New Audience Insights: What It Means For Your Business

Google just launched “Audience Insights” in Merchant Center, and it’s a big deal for e-commerce brands looking to capitalize on their customer base in 2025....

✉️ Join our email list

Subscribe to our mailing list to get our full industry insights email just once per month! Game-changing for your business and easy on your inbox.

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Grant McKinstrieGrant McKinstrie|November 1, 2024
AmazonIndustry InsightsPPCSEO

Digital Pulse (Digital Marketing Industry Insights) – November 2024

A monthly update on overall marketing trends, PPC search and social, SEO, and development trends. November is here, and we have another Digital Marketing Industry...

Jordan LaganJordan Lagan|September 17, 2024
PPCSEO

Introducing DataPulse: Your Free All-in-One Digital Marketing Dashboard

Tired of juggling multiple tools to track your marketing performance? So were we! That’s why at Digital Position, we created DataPulse – a 100% free...

Jordan LaganJordan Lagan|April 11, 2024
PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid...

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Jordan LaganJordan Lagan|April 11, 2024
PPCSEO

Shopify Checkout Extensibility: Conversion Tracking Upgrade Tutorial

Edit: 8/7/2024 What happens if you miss the deadline? If you miss the deadline on 8/13/24, don’t worry. Your conversion tracking won’t break overnight. Checkout.liquid...

Roger ParentRoger Parent|September 1, 2023
PPC

How Much Should A Small Business Spend On Google Ads? [UPDATED 9/1/23]

Small business owners seem to have a “hate-hate” relationship with Google Ads. Many have tried, and while a few have succeeded, many (if not most)...

AvatarMike Harrison|June 19, 2023
PPCSEO

GA4 vs UA: 5 Key Differences

It’s no secret that Google contains the lion’s share of the search engine market. If you aren’t on Google, you just aren’t relevant. As a...

Austen WileyAusten Wiley|September 14, 2022
PPC

Google Performance Max Campaigns 101 & Best Practices

By now, you’re well aware of Google sunsetting Smart Shopping to make way for the next generation of Google Ads campaigns–Performance Max. With rollouts mostly...

Laura FurtickLaura Furtick|August 24, 2022
PPCSEO

The Best Product Description Pages Have These 3 Things

Trying to create the best product description page for your ecommerce store? If your first inkling is to say, “The product sells itself,” then it’s...

Roger ParentRoger Parent|July 23, 2022
CMOPPCSEO

How to Prepare a Business For 2022 Recession

As we head deep into the back half of 2022 and into 2023, it’s abundantly clear that we are—and will—be experiencing volatility in the economy....

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